What is conceptual communication?
Conceptual communication is a part of our everyday life. When dealing with others, how you communicate will influence how they feel and behave, which can make or break your job. Learning how communication works and some basic communication skills will make life a lot easier for all parties involved. Put plainly, communication is the process of sending and receiving information. It includes both verbal and nonverbal communication. Conceptual communication, mostly regarded as Visual and non-verbal communication entails using our imagination, to pass information.
Images first appeared between 10,000 and 45,000 years ago. Cro-Magnons began to sculpt, engrave, and paint wild creatures, human hands, and abstract patterns on their bodies and in caves. The first petroglyphs were made 10,000 BC in the Neolithic era – figures cut in stone that served as the beginning of the creation of written symbols.
Our facial expressions, tone of voice, gestures, posture, eye contact, and touch all communicate messages. When the verbal and nonverbal (body language) messages disagree, communication is misconstrued. People will become perplexed when you say one thing, but your body sends a different message. When confronted with contradictory messages, most individuals will believe what they see. You’ve most likely heard the expression “actions speak louder than words.” That is especially true in this case. You must be conscious of both your own and other people’s body language.
What exactly is visual communication?
Visual communication is the use of images to convey information. Visual communication with graphs and charts frequently supports written information and, in many cases, replaces it entirely. As the saying goes, “a picture is worth a thousand words,” and visual communication is often more potent than spoken and nonverbal communication. Visual communication is now much easier to express because of technological advancements.
Assume you need to find a way out of the building. You do not notice the signpost with the inscription, but you locate the sign with the image of the open door. That is Visual communication.
Visual communications design is typically created by a team of people, including artists, public relations managers, and marketers, and designers.
Ways a business can achieve effective communication
Visualization improves our ability to perceive information. A person can understand the message of a sign or commercial image in a matter of seconds. The primary applications of visualization are as follows:
Graphic design: Graphic design is a type of visual communication with certain aims that can be met through effective graphic design. It entails visually expressing concepts through the use of various graphics tools.
Interaction Design: Today, digital products such as applications are employed as strong tools to transmit messages and information. Digital products are made up of various aspects, each of which interacts with the consumer in a unique way. Interaction design is a design technique in which designers focus on how a product and its features interact with users. The relevant information is transmitted to end-users through the interactive design of digital products.
Brand Identification: Brand identity refers to the symbols, logos, shapes, and other visual components that different brands use to represent themselves. These are simple to recall, and whenever a person sees a brand’s emblem, they can associate it with the brand. A well-known company’s logo provides information about the product. For example, if you see an image of Medusa the Gorgon on the perfume bottle, you know it’s a Versace perfume.
Words are not always the most effective approach to express information and ideas. Sometimes rich pictures, rather than endless paragraphs of text, are the best way to tell a narrative. Good illustrations are focused and communicate the most crucial message quickly. Reports should be useful while also being simple to read. Flowcharts should emphasize the distinctions between old and new processes. It’s easy to overwhelm your viewers with too many ideas at once when generating images. The greatest images convey the message clearly, focusing attention on what is most important.