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Crazy Faith Coffee

Our Mission

Crazy Faith Coffee came to C&I Studios looking to launch a new coffee brand with a unique mission – to pair incredible coffee with inspirational stories of people whose faith helped them overcome adversity and achieve the extraordinary. They wanted bold branding that would make an impact on shelf and online while authentically representing their uplifting concept.

 

Crazy Faith Coffee centered on providing a “Daily Uplift” by combining outstanding coffee with real stories of faith, courage and perseverance. The brand language and visual identity system took inspiration from an eclectic mix of influences from coffee culture, street art, zines and indie publishing.

 

While the majority of images have a desaturated, grainy film aesthetic, selective color tinting with the brand’s deep red and navy blue anchors the photographs in the Crazy Faith Coffee’s visual identity. Typographic story excerpts overlaid in a scrapbook collage styling completes the raw, analog feel.

 

The resulting photography has amassed praise both internally and externally for Crazy Faith Coffee for capturing their brand in such an immersive and emotive way. The powerful imagery elevated their product launches to feel like the release of an indie film or zine each time – captivating audiences with slices of real life rendered in a highly stylized yet unvarnished way.

Gray coffee cup next to story being held by someone

How it works

A subscription based coffee company

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Man and woman clinking coffee cups over a table in a restaurant.
Man and woman looking at each other over a table in a restaurant
Open sign by a black door
Two women walking by with one carrying a bag from Crazy Faith Coffee Co
Woman drinking from a blue and brown coffee mug by a window
Side view of a woman drinking coffee from a blue and brown coffee cup
View through the window of a woman drinking coffee from a blue and brown coffee cup looking off to the distance
Two women and a man looking at box of Crazy Faith Coffee Co with a coffee cup next to it
Closeup of blue and brown coffee cup on a wooden table
Side view of woman with long blond hair drinking coffee out of a blue and brown coffee cup
Man and woman walking in a field by some water with woman smiling
Man and woman walking in a field by some water with woman smiling and looking at man
Closeup of a box from Crazy Faith Coffee Co leaning on a white door
Packages of Crazy Faith coffee grounds with Awakening Blend Ground Decal blend in the foreground with a brown and blue coffee cup nearby
Woman with long brown hair posing for the camera smiling and holding a blue and brown coffee cup
Woman with long brown hair posing for the camera holding a blue and brown coffee cup
Man posing for the camera smiling and holding a guitar
Man sitting on a chair looking down posing for the camera and smiling
Gray coffee cup next to story being held by someone
Package of Awakening Blend Ground coffee beans along vial and coffee beans on the wooden table along with white coffee cup with coffee
Closeup of the Crazy Faith box along with brown and orange coffee cup, coffee beans and three vials of beans
Packages of Bali Organic Blue Moon and Awakening Blend Ground Decaf coffee beans with a box in the background as well as coffee beans and white coffee cup
Packages of Bali Organic Blue Moon and Awakening Blend Groud Decaf coffee beans in a box
Brown and red coffee cup
Orange and brown coffee cup
Blue and brown Crazy Faith coffee cup next to coffee beans
Brown Crazy Faith coffee cup next to coffee beans
Orange and brown Crazy Faith coffee cup next to coffee beans
Crazy Faith Bali Organic Blue Moon coffee beans
Package of Awakening Blend Ground coffee beans along vial and coffee beans on the wooden table along with white coffee cup with coffee
Package of Awakening Blend Ground coffee beans along vial and coffee beans on the wooden table along with white coffee cup with coffee
A box from Crazy Faith Coffee Co leaning on a white door
Woman wearing a gray t shirt that says A Whole Lotta Jesus and a Little Caffeine from Crazy Faith drinking some coffee from a brown and gray coffee cup and reading a book
Woman wearing a gray t shirt that says A Whole Lotta Jesus and a Little Caffeine from Crazy Faith drinking some coffee from a gray coffee cup
2 diff images IU C&I Studio Portfolio JSM Man posing for the camera sitting on the steps
Woman wearing a gray t shirt that says A Whole Lotta Jesus and a Little Caffeine from Crazy Faith
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