Dri Tie sought out C&I Studios to create a marketing campaign that expressed their mission of creating comfortable, stylish, and functional headscarves that keep hair dry when spending any amount of time in the water. We made this happen by filming a group of women of all ages enjoying a nice day at the beach. By shooting the ladies in a setting that typically requires being in water at any given time, we were able to communicate to their customers that the Dri Tie functions to keep their hair dry and is also a stylish fashion accessory.
Fox Sports commissioned this thirty second spot featuring Miami’s very own, Flo Rida. We were asked to produce and shoot the short in order to promote the new app that allows anyone to pick up a smartphone or tablet and watch live games and Fox Sports TV shows while on the go. The spot was shot entirely at the Mandarin Oriental in Brickell Key, Florida and we used local talent and crew throughout.
Featured Image Photo Credit
This project that we put together for AllSaints expands in different dimensions; tapping into different aesthetics, which really makes this project special. We filmed this project during Art Walk, which…