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GERALDINE THOMPSON
FLORIDA HOUSE DISTRICT 44

In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates behind in the polls.

 

Geraldine Thompson was running for re-election for Florida House District 44 on the promise of reinvigorating opportunities for local businesses and hardworking Floridians as the means of getting our state economy back on track. Her opponent, Bruno Portigliatti, ran on a similar promise. However, his assurance was contradicted by his track record of taking advantage of vulnerable seniors, college students, and unemployed workers. We made a point of showcasing his harmful and volatile track record to further support Geraldine Thompson’s re-election bid.

 

We distributed three ads for the Florida House Victory Campaign (30 second, 15 second, and 6-second versions) while using advanced SEO tactics to boost searchability and viewership organically.

ORGANIC RESULTS
ELECTION: Win!
VIEWS: 5,969 in 30 Days
DEMOGRAPHIC: 45% of Views Between Ages 18-34
GENDER: 73% Male | 27% Female
BRUNO PORTIGLIATTI
ATTACK AD

Operating in conjunction with the Florida House Victory Ad, we also produced an attack ad to aid Geraldine Thompson on her re-election bid further.

 

Her opponent, Bruno Portigliatti, ran on a similar campaign promise; however, his track-record was a complete contradiction to these claims. The idea for this ad was to show the disparities in the American Dream; how some people — people like Bruno Portigliatti — use their position to take advantage of people as a means of deepening their pockets. Educating Florida’s voters was imperative here. Some of the most affected demographics from the COVID-19 pandemic — seniors, students, and unemployed workers — deserved to know that a vote for Bruno Portigliatti would greatly affect their economic futures and physical health.

 

This ad was distributed primarily on social media using Facebook Advertising and greatly increased voter recognition for Geraldine Thompson as the ideal candidate to continue representing Florida House District 44.

ADVERTISING RESULTS
BUDGET: $2,600 over 30 Days
IMPRESSIONS: 155,149
VIEWS: 139,931
INTERACTION RATE: 90.19%
COST PER VIEW: $0.01
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Geraldine Thompson Orange Can be another person's nightmare title
Geraldine Thompson One Bruno Portigliatti title on black and white backdrop of him
Geraldine Thompson Orange One Person's American Dream title
Geraldine Thompson Orange Helpless Seniors title on black and white backdrop of older man wearing military cap
Geraldine Thompson Orange Non Tranferable Credits title on black and white backdrop of two women
Geraldine Thompson Orange Unemployed Workers title on black and white backdrop of woman wearing earrings and lipstick
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