Frederique Constant Watches

At the mercy of time, Alpina Frederique Constant Watches hired our team of photographers to photograph, edit and deliver six product shots, because our commitment to delivering quality work is not limited by a tight schedule. With a 24-hour turnaround from inception to creation, our team needed to maintain a detailed consistency in approach and appeal that highlighted the luxurious qualities of Alpina Frederique Constant Watches without sacrificing the cohesive aesthetic of the product line.

Our process required the utmost precision and accuracy. The placement of each watch in each photograph needed to be exact and consistent across the board. Furthermore, each image had to capture subtle idiosyncrasies of the varying styles of watched without diminishing the collective appeal of the entire product line. The lighting was the hardest (and most important) element to tame. Not only did the radiance have to remain consistent across each product showcase, but we could not sacrifice highlighting the ornate designs to compensate for clarity.