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Viral Video Marketing By C&I Studios

Having produced thousands of videos for an array of purposes over the years, we have our finger on the pulse of media creation that is unlike your typical marketing agency. So, a request for a “viral video,” while it may seem difficult to execute, was a welcome challenge for our team of craftsmen.

What really turned up the heat was the fact that we had a single day to produce both the one-minute spot and shoot crisp product photography. We were excited to take on the challenge and proud of the solution we conceived.

In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.

Our friends at GhostBed have seen an incredible uptick in sales since putting this commercial out into the wild.

We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.

Product Photography

Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios

Step inside the storyboard

The Dream Commercial

The Boy That Never Left His Bed

Behind The Scenes

GhostBed by Nature's Sleep - Viral Video Marketing
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios
GhostBed by Nature's Sleep - Viral Video Marketing
GhostBed by Nature's Sleep - Viral Video Marketing
GhostBed by Nature's Sleep - Viral Video Marketing
GhostBed by Nature's Sleep - Viral Video Marketing
Viral Video Marketing by C&I studios
Viral Video Marketing by C&I studios

Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.

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