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Viral Video Marketing by C&I studios Ghostbed stats in white

Having produced thousands of videos for an array of purposes over the years, we have our finger on the pulse of media creation that is unlike your typical marketing agency. So, a request for a “viral video,” while it may seem difficult to execute, was a welcome challenge for our team of craftsmen.

What really turned up the heat was the fact that we had a single day to produce both the one-minute spot and shoot crisp product photography. We were excited to take on the challenge and proud of the solution we conceived.

In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.

Our friends at GhostBed have seen an incredible uptick in sales since putting this commercial out into the wild.

We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.

Overhead view of woman wearing red tshirt laying on bed and GhostBed pillow with arms around the pillow
Overhead view of woman wearing black and white tshirt laying on bed and GhostBed pillow

Product Photography

Content Packages GIF animation of layers of a pillow being shown
Viral Video Marketing by C&I studios GhostBed pillow
Viral Video Marketing by C&I studios GhostBed pillow
Viral Video Marketing by C&I studios Side view of GhostBed pillow
Viral Video Marketing by C&I studios GhostBed pillow 
Viral Video Marketing by C&I studios GhostBed pillow 
Viral Video Marketing by C&I studios GhostBed pillow in a box

Step inside the storyboard

The Dream Commercial

The Boy That Never Left His Bed

Behind The Scenes

GhostBed by Nature's Sleep Viral Video Marketing View from behind of a man in a white lab coat waiting for to start his GhostBed pitch with filming crew and equipment in the background
Viral Video Marketing by C&I studios Woman wearing a hazmat suit wearing goggles and carrying a baby on the front smiling and posing for the camera
Viral Video Marketing by C&I studios View from behind of man in a white lab coat waiting to do his sales pitch surrounded by the crew
Viral Video Marketing by C&I studios  Woman wearing hazmat suit wearing goggles posing sitting on a small horse that is wearing a horn like a unicorn
GhostBed by Nature's Sleep Viral Video Marketing Computer monitor display of man in a white lab coat waiting for to start his GhostBed pitch
GhostBed by Nature's Sleep Viral Video Marketing Side view of a man in a white lab coat waiting for to start his GhostBed pitch
GhostBed by Nature's Sleep Viral Video Marketing Overhead view of a man in a white lab coat getting reading to pitch the GhostBed pillow
GhostBed by Nature's Sleep Viral Video Marketing Two women getting ready for advertising filming by a makeup artist
Viral Video Marketing by C&I studios Crew talking to woman in hazmat suit wearing goggles 
Viral Video Marketing by C&I studios Woman smiling and posing on a bed with the GhostBed pillow for the cameraman
Ghostpillow Set Design Drawings on paper
Ghostbed BTS Shrink Ray device on a display

Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.

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