76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Congressional Candidate Gina Ortiz Jones ran for U.S. Congress in 2018 on a platform of education. Her opponent Will Hurd repeatedly voted to slash education funding, ultimately depriving our youth of an invaluable resource. Gina Ortiz Jones promised to safeguard educational funds, allocating them in the areas where they would generate the greatest good for the largest population. Her dedication to the youth and the future wellbeing of Americans spearheaded her campaign for U.S. Congress.

76 Words’ endorsement of Gina Ortiz Jones is proof that her vision for the future of America was just and worth supporting.

For this campaign video, C&I Studios deployed a crew to Texas to film on location in the communities most affected by education funding cuts. Our goal was to ground Gina Ortiz Jones’ platform in the lived experiences of families and educators rather than relying solely on political rhetoric. The production blended candid community footage with a structured interview format, giving viewers both context and personal connection. In post-production, our editors shaped the narrative to maintain momentum while allowing quiet, reflective moments to carry emotional weight. This balance between information and authenticity is something we strive for in all of our political and documentary work. If you are looking for a production partner who prioritizes substance, explore our creative services or contact us to discuss your next project.