We shot this Mini Look-book on Balboa Pier, Balboa Beach for Lululemon Athletica and Ivivva Athletica.

While both of these brands are awesome for any style, season, or location, we wanted to compile a look that really shows off that SOCAL lifestyle.

We were psyched to be able to add in a SOCAL ‘native’, Infinity Surfboards based right in Dana Point, CA to the shoot to really help capture that reality.

Shooting for brands like Lululemon and Ivivva requires a production team that understands how to translate an athletic lifestyle into compelling imagery. Our approach for this lookbook centered on natural light and real locations rather than studio setups, allowing the clothing to speak for itself against the Southern California coastline. Every frame was composed to highlight movement, texture, and the relaxed energy both brands are known for. At C&I Studios, fashion and lifestyle photography is about more than just product shots. It is about capturing a feeling that resonates with the audience. From scouting the right pier at the right hour to coordinating wardrobe changes on location, our crew managed every detail so the final images felt effortless. View more of our fashion and lifestyle work in our portfolio.