JBL
Bringing Audio Energy to College Game Day
JBL hired us to produce brand activation content at a college football stadium that would capture both their product’s power and the fun, energetic lifestyle their target demographic embraces. We provided comprehensive production services including promotional video creation, event photography, and on-site documentation, combining humor and storytelling with professional quality that showcased JBL speakers in the authentic environments where college students actually use them.
JBL
Bringing Audio Energy to College Game Day
JBL hired us to produce brand activation content at a college football stadium that would capture both their product’s power and the fun, energetic lifestyle their target demographic embraces. We provided comprehensive production services including promotional video creation, event photography, and on-site documentation, combining humor and storytelling with professional quality that showcased JBL speakers in the authentic environments where college students actually use them.
Brand Activation
The JBL stadium project demonstrates how the use of brand activation content captures both the product’s capabilities and the lifestyle uses. Our approach created promotional content that resonates with younger audiences while showcasing JBL’s audio quality in use.
Capturing Energy
Filming at a stadium required flexibility that could work within the constraints of a live sporting environment while showcasing JBL’s speakers. Our brand activation content combined creative concepts that applied humor and fun to product demonstration, capturing moments that showed genuine reactions to JBL’s audio quality.
Lifestyle and Product
Beyond the promotional video itself, our brand activation content coverage photographed the entire day as JBL promoted their products. Social media assets, behind the scenes, and user interaction content to support ongoing marketing efforts.