Over-delivering the Final Product
“We value your veteran leadership and your teamwork.”
Given the weight of the recruitment drive and the status of the audience we were targeting, we created a long [60-second] and short [30-second] video so Jiffy Lube could diversify the circulation of this video on multiple platforms.
We wanted to guarantee that veterans interested in a promising career would respond to our recruitment ad, so we edited two versions for their viewing preferences. Both videos bare the same amount of impact. However, the 60-second video [featured to the left] includes more information about Jiffy Lube careers and the type of company culture a new employee can expect.
Both videos do an excellent job of showing that current and new employees come from similar backgrounds and that Jiffy Lube is the best opportunity for a new career. Furthermore, it shows that by applying, veterans create the opportunity to join a new family that thinks and works as they do.