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Kali Boxes

Bring Wellness Full Cycle

Kali Boxes was started by our close friend Sara Shake of ExposedPR and her partner Joanna Piira to help ease that time of the month for women in a healthier and wholesome way.

 

Kali Boxes are a subscription box service intended to raise awareness of what women are putting in their bodies. As health-conscious individuals, Sarah and Joanna wanted to make the option of choosing organic an easy one. In doing so, every purchase also donates a $1 of the cost to Girl Up, the United Nations Foundation’s Adolescent Girl Campaign.

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Kali Boxes Product Photography

Photography was an essential factor in Kali Boxes quick growth.

One of the chief reasons photography was so necessary is because of the honesty we employed. Nothing is embellished or misleading. We showcased the exact products that would be delivered in each box.

 

This also helped ease conumsers into this new style of shopping.

 

As with anything new, consumers are often apprehensive. That’s why honest photography such as this was so effective. Consumers needed to know what they were committing to. They needed to see the real products, the real packaging… all of it. We believe that that is how brands should operate. Nothing is more attractive than honesty in marekting. So, we made sure our content was accurate across the board.

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IU CI Studios Marketing Kali Boxes Person holding picked balls of cotton in white gloves with black dots
IU CI Studios Marketing Kali Boxes Closeup of two tampons laying on pile of picked balls of cotton
IU CI Studios Marketing Kali Boxes Kali The Mist spray on display surrounded by ring of pink roses
IU CI Studios Kali Boxes Branding and Marketing View of October Calendar with Kali Day entry with lipstick and pink roses
IU CI Studios Marketing Kali Boxes Display of tampons, wipettes, sugar scrub, and The Mist spray
IU CI Studios Marketing Kali Boxes View from above of woman with opened box containing tampons and wipette
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IU CI Studios Kali Boxes Tampons Aerial display of bath salts, wake up oil, spray, wipettes, tampons and body scrub and exfoliator
IU CI Studios Kali Boxes Branding and Marketing Closeup of tampons
IU CI Studios Kali Boxes Branding and Marketing Closeup of The Mist Spray the Meh Away bottle
IU CI Studios Kali Boxes Branding and Marketing Closeup view of tampon with white flower
IU CI Studios Kali Boxes Branding and Marketing Closeup of pink rose in a sanitary pad
IU CI Studios Kali Boxes Branding and Marketing Closeup of underside of sanitary pads and pink rose in a container
IU CI Studios Kali Boxes Branding and Marketing Closeup of tampons
IU CI Studios Kali Boxes Branding and Marketing Closeup of Lavender Infused Bath Salts
IU CI Studios Kali Boxes Branding and Marketing Three pink flowers and tampon on display
IU CI Studios Kali Boxes Organic Tampons Display with Bath Salts, Body Scrub and Exfoliator, Wake Up Oil, spray and wipette
IU CI Studios Kali Boxes Branding and Marketing Closeup of tampons, wipettes and spray in a box
IU CI Studios Kali Boxes Branding and Marketing Closeup of tampons and spray with wipette
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IU CI Studios Kali Boxes Branding and Marketing Closeup of the Wipette wipes
IU CI Studios Kali Boxes Branding and Marketing Display of container of Body Scrub and Exfoliator
IU CI Studios Kali Boxes Branding and Marketing Display of container of Wake Up Oil by cups
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