Bring Wellness Full Cycle
Kali Boxes are a subscription box service intended to raise awareness of what women are putting in their bodies. As health-conscious individuals, Sarah and Joanna wanted to make the option of choosing organic an easy one. In doing so, every purchase also donates a $1 of the cost to Girl Up, the United Nations Foundation’s Adolescent Girl Campaign.
Sarah Shake unsderstands the importance of content in brand building. We created a library of video production, lifestyle and product photography, and social media content to introduce Kali Boxes to the market and start establishing a niche among consumers. The timing for Kali Boxes was supreme. Their brand met consumers while they were on the forefront of a new era of online shopping. Following this new trend, Kali quickly established itself as a lealding voice in women’s cosmetics, health and beauty.
We love everything that Kali Boxes stand for. We couldn’t be happier to work with companies like Kali, that not only want to revolutionize the way we handle our daily lives but want to make the world a better place in doing so.
A new era of online shopping was beginning to impact the marketplace.
Subscription based programs, which automatically send consumers their products on a weekly or monthly basis were gaining traction. Not only would Kali Boxes brand capitalize on this trend, but they would also introduce a new way of thinking and a new perception regarding women’s cosmetics.
With these two forces, Kali won over consumers in mass and quickly esablished itself as a niche in the healthy and beauty industry.
Introducing Kali Boxes To The Market
A vast collection of content was need to introduce Kali Boxes to the market. More importantly, the content needed to convert consumers. We had to win over major portions of buyers who shop in-store and online. And we had to do it quickly. Once Kali was introduced, we focused a lot of our resources on social media.
Market research told us that regular social users would be our easiest and most consistent source of conversions. In conjunction with paid ads, we filled social feeds with brief videos that informed users on the brand, the product, and the convenience of subscription based shopping.
These videos were purposed for social audiences, so they have no dialogue. We are not big fans of subtitles, so we relied on imagery, mood, and singage to sell our message. In our experience, these offer more value to consumers. They don’t encourage hard sells, and instead use emotion to appeal and convert, which is more effective longterm.
Video production was perhaps the most effective source of conversions in the beginning, and truly helped provide Kali Boxes a foothold in the market. Today, they have over 17k loyal followers on Instagram who regularly engage their brand. Since 2015, Kali has become a household brand name and an authoritative force on women’s health and beauty. The content they created and shared is largely responsible for such fast growth.
Kali Boxes Product Photography
Photography was an essential factor in Kali Boxes quick growth.
One of the chief reasons photography was so necessary is because of the honesty we employed. Nothing is embellished or misleading. We showcased the exact products that would be delivered in each box.
This also helped ease conumsers into this new style of shopping.
As with anything new, consumers are often apprehensive. That’s why honest photography such as this was so effective. Consumers needed to know what they were committing to. They needed to see the real products, the real packaging… all of it. We believe that that is how brands should operate. Nothing is more attractive than honesty in marekting. So, we made sure our content was accurate across the board.