Above all, we knew the video’s purpose was to attract potential buyers. You cannot expect to attract buyers, however, if you do not first engage the imagination. In order to convince future homeowners of the potential of Koya Bay’s offerings, we had first to spark something inside the viewer’s mind, to plant a seed, a vision that would then develop into a dream.

 

Our biggest hurdle of course was in devising a video concept that would effectively advertise these homes without being able to show them. As usual, we were not unnerved by this challenge, we were motivated by it. With only a few 3D renderings on hand, our endeavor was to carve these dreams directly into the minds of our viewers using one of cinema’s most allusive tools: suggestion.

First we began with a script.

 

We live for creativity, but we never allow our own visions to alter the integrity of our client’s brand; our job is to help them speak in the most effective way possible. We were sure in developing this script to receive the approval of both Alan, the owner of Koya Boy, and his sister Jodi, in charge of sales for the development. In fact, their input was imperative to us.

 

Once we had the green-light, we were flat out scouting talent and locations that would unify the script and bring it to life on screen, laying out the schedule for what would be an impossibly quick turnaround—the rough shots for this entire branding video were to be caught over the span of a one-day shoot.

 

With a crew call of 5:30am, we hit the ground running. A director, a lighting crew, and cinematographers toting two cinema-grade RED 8k cameras, staged interviews with Alan and Jodi to give the video a personal touch.

 

We captured b-roll of the talent; men and women looking out of windows, gazing up at their property with pleasure, drinking champagne on a balcony, enjoying the sun on the beach or jumping into a pool underwater.

 

We caught fly-over drone footage of the beach, the tropical coastline, the marina, to really hone-in on the location—it being perhaps one of the most important factors in the real estate business.

 

All of it, caught in just one day.

 

When it was over, when the cameras stopped rolling and the talent was wrapped, the day finished—our job was not. Editing came next. Cutting and splicing raw footage in DaVinci to create a narrative. We overlaid the final cut with the voice of our narrator, and color-graded the imagery and leveled the sound until it was perfect. A complete and compelling dream.