Lennox Heating & Cooling
Lennox Heating & Cooling is a nationally recognized HVAC system supplier that installs, maintains, and optimizes residential and commercial heating and cooling systems. Their philosophy, Air is life. Make it Perfect. is the guiding principle that has encouraged their company to lead innovation in their industry. They have earned widespread recognition for their award-winning designs in sustainability, outstanding achievements nationwide, and environmentally conscious behavior.
Their track-record is evidence that they are fulfilling their mission of improving energy efficiency for households and businesses throughout the nation. Though their brand is a household name, their success and determination are not widely known. They came to us to create a video that would highlight their crowning achievements and show their path to the future.
Lennox’s Year In Review video details their company’s growth and informs the general public (and their shareholders) on how they will better serve the nation. By showcasing their 2019 financial results and business growth, we were able to point a foot towards the future. Ultimately, this maneuver serves to excite audiences and prove that Lennox is not only the leading voice in their industry, but the true authority on heating and cooling within the contexts of sustainability and innovation.
A Practice In Building Culture
The Whatever It Takes Safely award winner commemoration video
Regardless of Lennox’s immense size and recent growth, they remain a tight-knit group. Their company culture is traditional in that each district’s employees know one another; corporate leadership knows their managers; the managers know their team; and the team members are good friends. To showcase these rare connections and their unbridled teamwork, Lennox asked us to create a video commemorating this year’s winner.
This award goes to employees who work hard every day to assist the company in ways that improve their overall mission. This is not a fancy title given for the sake of publicity. No, this is a true accolade that proves the recipient is a valued member of the team and a major earner. Beyond showcasing individual growth, a Whatever It Takes Safely award winner must also prove that they encourage their peers to better themselves. He or she must show leadership — leading only by example, not command.
Creating such a compassionate video to be shared within the company goes beyond team-building and comradery. It gives their Year In Review video credence. Overall, this will encourage employees to perform beyond their standard responsibilities, which is what the Year In Review video essentially promises.