Lincoln Cars: MKC & MKZ

Lincoln came to us for help with talent, production, location, etc. for these two separate commercials about two different cars aimed towards opposite demographics.

This shoot was the first time we have ever used a car mount for our cameras in order to get the angles we wanted. You can see one of our staff members assembling the mount in the behind-the-scenes photos below!

The shoot took two days to complete and included a casting call and location scouting (we finally settled on three separate locations). The commercials are themed around a date night that Lincoln set up by allowing people to sign up for.

The two couples were able to use the cars for the evening and Lincoln paid for their dates! We thought this was a pretty neat concept for advertising both cars and date nights.