Macon-Bibb Equity Hub Brand Identity Design

C&I Studios designed the complete brand identity and visual system for the Macon-Bibb Equity Hub, a Macon-Bibb County, Georgia initiative built to address the social determinants of health — housing, education, economic mobility, and access to care. The engagement covered logo design, a six-direction logo concept exploration, a full color palette with Pantone specifications, typography, a line-icon system for the pillars of equity, a seamless brand pattern, real-world brand applications, and a complete brand guidelines document.