76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed Mayoral Candidate David Warnock for Mayor of Baltimore because he was what the city needed. He was not a career politician. He lived outside the political sphere and, therefore, saw firsthand what the people of his great city needed most. He vowed to oppose the political system that rewarded cunning political behavior versus altruistic and righteous decision making. His connection to the people of Baltimore and his promise to improve their city through swift and justified legislation.

The David Warnock campaign was notable for its scope. C&I Studios produced multiple campaign videos, each targeting a different segment of the Baltimore electorate and addressing a specific policy area. This required careful planning to maintain a consistent visual identity across all pieces while varying the messaging for each audience. Our crew filmed throughout Baltimore, capturing the city’s neighborhoods, landmarks, and residents to create content that felt rooted in the community. The production schedule was compressed, as is typical in political campaigns, but our team’s experience with fast-turnaround projects ensured that every deliverable met the same quality standard. Multi-video campaign packages like this one allow candidates to sustain audience engagement over the course of a race. To see how we manage complex, multi-deliverable projects, explore our portfolio or reach out through our contact page.