New Belgium Brewing Co., brews out of Fort Collins, Colorado. They are most known for their Belgium style brews and juicy IPAs. We created this video advertisement for New Belgium Brewing for their holiday promotion. This was a lifestyle production, showing how New Belgium beers bring friends together. Given that the holidays are a time when friends revisit their hometowns and reconnect, we felt this video really captured the emotional value of gathering for a round of beers… and a little reminiscing.

The production was shot on location in South Florida, using warm interior lighting and handheld camera work to create an intimate, documentary feel. We cast real friend groups rather than actors to keep the interactions genuine. The edit leaned into slow, contemplative pacing with quick moments of laughter and connection, mirroring the rhythm of a real evening spent catching up over drinks.

Beverage brands benefit most from content that captures the feeling their product creates, not just the product itself. C&I Studios brings that philosophy to every video production project, especially in the lifestyle and food and beverage space. For New Belgium Brewing, the result was a holiday spot that felt earned and authentic. See more of our brand work in the portfolio.