After we had been creating content for Pierce Aesthetics for a few months, Dr. Pierce asked us to begin focusing on content creation for Pierce Robotics, the technology arm of his practice. From the Yomi robotic-guided implant system by Neocis to the Mavrik Whitening technology, we captured imagery to communicate what can seem like daunting, or even scary, technologies in a very easy-to-understand way to potential patients.
Creating regular content for Pierce’s social platforms on an ongoing basis has been a great experience. We have a library of tried and true videos that he can recycle throughout the year to increase his engagement with patients who are interested in cosmetic dental care. And we continually produce newer pieces of content featuring new technology coming soon through the practice. As a result, his patients have been more engaged, more open to procedures that they had previously felt uncertain about, and most importantly, his business has grown.