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Video Production with Pretty Vulgar

The Brand

Pretty Vulgar is a vintage-inspired makeup, beauty, and cosmetic supplier. Their brand philosophy lies in the dichotomy of the individual — how we as people are beautiful in our multifaceted contradictions. We are not just one shade of anything. Rather, we are a storm of emotion that swings from utterly beautiful and gitty to sinister and seductive.

 

Pretty Vulgar came to us to create a video production that embodied these shifting personalities (that of the white dove and the black swan). Their products had just been accepted into Sephora, which was a big deal for their brand. This actually made our job more challenging. Sephora wanted Pretty Vulgar to create a video that synced elements of a company profile with that of a tutorial. Even more difficult, we had just one day to complete the project. In the end, we created a video with a convincing brand narrative and seamlessly included enough information about Pretty Vulgar products for Sephora employees to inform their clients with.

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Video Production with Pretty Vulgar-Woman with long blond hair and red lipstick applying makeup to eyes.
Video Production with Pretty Vulgar-Dimmed image of a female with short blond hair in a bun wearing a black backpack looking offsides by a paned window.
Video Production with Pretty Vulgar-Dimmed image of a female dancer with short blond hair in a bun, long sleeved shirt and short dress skirt.
Video Production with Pretty Vulgar-Side profile of woman applying makeup to cheek with a brush. She has blue eyeshadow and pink lipstick.
Video Production with Pretty Vulgar-Close up of woman with long blond hair and red lipstick applying makeup to eyes.
Video Production with Pretty Vulgar-Woman with long blond hair and pink lipstick posing for camera in makeup room. She has three, small black birds tattooed on her left shoulder.
Video Production with Pretty Vulgar-Closeup of various makeup products. One is shaped like an egg with flower patterns.
Video Production with Pretty Vulgar-Closeup of black nail polish hand-held makeup kit with brush.
Close up of Pretty Birdie Makeup kit
Close up of Pretty Vulgar makeup jug surrounded by pearls.
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