Beauty Personified
Pretty Vulgar is a vintage-inspired makeup, beauty, and cosmetic supplier. Their brand philosophy lies in the dichotomy of the individual — how we as people are beautiful in our multifaceted contradictions. We are not just one shade of anything. Rather, we are a storm of emotion that swings from utterly beautiful and gritty to sinister and seductive.
Pretty Vulgar came to us to create a video production that embodied these shifting personalities (that of the white dove and the black swan). Their products had just been accepted into Sephora, which was a big deal for their brand. This actually made our job more challenging. Sephora wanted Pretty Vulgar to create a video that synced elements of a company profile with that of a tutorial. Even more difficult, we had just one day to complete the project. In the end, we created a video with a convincing brand narrative and seamlessly included enough information about Pretty Vulgar products for Sephora employees to inform their clients with.
![video](https://i0.wp.com/c-istudios.com/wp-content/uploads/2019/06/4K-Pretty-Vulgar-BEV-GENERAL090-e1559942670875.jpg?w=980&ssl=1)
![video](https://i0.wp.com/c-istudios.com/wp-content/uploads/2021/10/Pretty-Vulgar-_CIS_-45-scaled.jpeg?w=980&ssl=1)
![video](https://i0.wp.com/c-istudios.com/wp-content/uploads/2021/10/Pretty-Vulgar-Ballerina-CIS-9-scaled.jpg?w=980&ssl=1)