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Video Production with Pretty Vulgar White Pretty Vulgar logo

The Brand

Pretty Vulgar is a vintage-inspired makeup, beauty, and cosmetic supplier. Their brand philosophy lies in the dichotomy of the individual — how we as people are beautiful in our multifaceted contradictions. We are not just one shade of anything. Rather, we are a storm of emotion that swings from utterly beautiful and gitty to sinister and seductive.

 

Pretty Vulgar came to us to create a video production that embodied these shifting personalities (that of the white dove and the black swan). Their products had just been accepted into Sephora, which was a big deal for their brand. This actually made our job more challenging. Sephora wanted Pretty Vulgar to create a video that synced elements of a company profile with that of a tutorial. Even more difficult, we had just one day to complete the project. In the end, we created a video with a convincing brand narrative and seamlessly included enough information about Pretty Vulgar products for Sephora employees to inform their clients with.

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Video Production with Pretty Vulgar-Woman with long blond hair and red lipstick applying makeup to eyes.
Video Production with Pretty Vulgar Dimmed image of a female with short blond hair in a bun wearing a black backpack looking offsides by a paned window.
Video Production with Pretty Vulgar Dimmed image of a female dancer with short blond hair in a bun, long sleeved shirt and short dress skirt.
Video Production with Pretty Vulgar-Side profile of woman applying makeup to cheek with a brush. She has blue eyeshadow and pink lipstick.
Video Production with Pretty Vulgar-Close up of woman with long blond hair and red lipstick applying makeup to eyes.
Video Production with Pretty Vulgar Woman with long blond hair and pink lipstick posing for camera in makeup room. She has three, small black birds tattooed on her left shoulder.
Video Production with Pretty Vulgar Closeup of various makeup products. One is shaped like an egg with flower patterns.
Video Production with Pretty Vulgar Closeup of black nail polish hand held makeup kit with brush.
Close up of Pretty Birdie Makeup kit
Close up of Pretty Vulgar makeup jug surrounded by pearls.
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