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Video Production With Pretty Vulgar

The Brand

Pretty Vulgar is a vintage-inspired makeup, beauty, and cosmetic supplier. Their brand philosophy lies in the dichotomy of the individual — how we as people are beautiful in our multifaceted contradictions. We are not just one shade of anything. Rather, we are a storm of emotion that swings from utterly beautiful and gitty to sinister and seductive.

 

Pretty Vulgar came to us to create a video production that embodied these shifting personalities (that of the white dove and the black swan). Their products had just been accepted into Sephora, which was a big deal for their brand. This actually made our job more challenging. Sephora wanted Pretty Vulgar to create a video that synced elements of a company profile with that of a tutorial. Even more difficult, we had just one day to complete the project. In the end, we created a video with a convincing brand narrative and seamlessly included enough information about Pretty Vulgar products for Sephora employees to inform their clients with.

video
Video Production with Pretty Vulgar
Video Production with Pretty Vulgar
Video Production with Pretty Vulgar
Video Production with Pretty Vulgar
Video Production with Pretty Vulgar
Video Production with Pretty Vulgar
Video Production with Pretty Vulgar
Video Production with Pretty Vulgar
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