Rack Room Shoes — Case Study
Nationwide Brand-Library Capture
Rack Room Shoes runs one of the largest specialty footwear footprints in the United States. When their team needed every store photographed for a unified national brand library, C&I Studios delivered all 235, in 30 days, with one studio managing the entire production. As their sole production partner, we owned the entire US-side execution: talent sourcing, route planning, on-site capture, payment, and delivery.
Rack Room Shoes — Case Study
Nationwide Brand-Library Capture
Rack Room Shoes runs one of the largest specialty footwear footprints in the United States. When their team needed every store photographed for a unified national brand library, C&I Studios delivered all 235, in 30 days, with one studio managing the entire production.
THE FOOTPRINT
One brief. 235 storefronts. One studio.
Every Rack Room Shoes and Off Broadway Shoe Warehouse store delivered by C&I Studios between October and November 2025. Coverage spans the Southeast, Mid-Atlantic, Texas, Arizona, and California — the entire continental US footprint, executed without a single sub-vendor in the chain.
Every region, every route, every photographer.
THE OPERATION
| # | Region | Stores | Cities | Routes | Photographers |
|---|---|---|---|---|---|
| 1 | North Carolina & Charlotte SC | 44 | 33 | 9 |
 Rebecca A.Marcus T.Sarah L.Darnell W.Christine F. |
| 2 | Texas | 39 | 30 | 8 |
Isabel R.Carlos M.Emily J.Diego H. |
| 3 | Tennessee | 26 | 21 | 6 |
Jason B.Billie C.Marcus P.Jay R.Ana V. |
| 4 | Georgia | 26 | 24 | 4 |
Alicia G.Gabriel N.Jonathan E.Caitlin H. |
| 5 | Virginia | 19 | 14 | 4 |
Leanne D.Jocelyn M. |
| 6 | Maryland & Northern VA | 17 | 17 | 4 |
Jocelyn M.Daniel A. |
| 7 | California | 17 | 17 | 5 |
Anna K.Nathan P.Michael R. |
| 8 | Kentucky | 10 | 9 | 2 |
Sylvia H. |
| 9 | Mississippi & Memphis TN | 8 | 7 | 2 |
Natalia G.Ana V. |
| 10 | Alabama | 7 | 7 | 2 |
Marcus J. |
| 11 | Arizona | 6 | 5 | 1 |
Nick B. |
| 12 | Louisiana & Coastal MS | 6 | 5 | 2 |
Ana V. |
| 13 | South Carolina | 6 | 6 | 2 |
Jonathan E. |
| 14 | Pennsylvania | 4 | 4 | 2 |
John A.Brandon S. |
| Total | 235 Stores | 198 Cities | 53 Routes | 28 photographers |
Why a national retail brand books C&I.
WHAT THIS ENGAGEMENT PROVES
A nationwide store-by-store retail capture would normally take an in-house team six weeks of planning, a national talent agency on the back end, and procurement onboarding for every photographer. Rack Room briefed one C&I producer once and got 235 finished storefronts back in 30 days.
Single producer, single brief.
One C&I producer owned the entire project — sourcing, scheduling, contracts, on-site QC, delivery. One brief, one timeline, one invoice; 235 finished storefronts in return.
National photographer network at scale.
28 vetted local photographers contracted across 14 states inside a 30-day window. No fly-out crews, no cross-country travel cost, no quality drift between markets.
Route logistics built around store density.
53 routes engineered against actual store density — not against a calendar grid. Texas alone ran 8 distinct routes covering 30 cities from El Paso to Brownsville without sending the same photographer to two ends of the state.
Consistent capture spec, store after store.
One brand library, 235 storefronts, one consistent visual standard. Photographers worked from the same shot list, the same exterior framing rules, and the same delivery spec — so Rack Room’s review pass moved fast.
Single delivery pipeline.
All 235 store galleries pushed to Qubee, our cloud media platform. Rack Room reviewed the entire run in one place — not 53 separate Dropbox links.
Vendor admin handled end-to-end.
28 photographers onboarded, contracted, and paid in USD on Net-30 cycles. All 1099 paperwork, vendor agreements, and payment processing handled by C&I — Rack Room procurement onboarded zero new vendors for this rollout.
One partner, every category.
BUILT FOR RETAIL AT SCALE
The Rack Room Shoes engagement is a template, not a one-off. C&I Studios runs the same playbook for any multi-store retail brand — or any national operation — that needs every location captured to one spec, on one timeline, by one vendor.