Rack Room Shoes
235 Storefronts Across 14 States in 30 Days
We partnered with Dojo Films to photograph every Rack Room Shoes and Off Broadway Shoe Warehouse location across the United States. The brief was clear: 235 storefronts spread across 14 states, captured to one consistent visual standard, delivered inside a 30-day window.
As Dojo’s sole US production partner, we owned the entire US-side execution. We sourced and contracted 28 local photographers, engineered 53 regional routes against actual store density, and delivered every finished image on a single timeline ready for the brand’s locator and library.
Rack Room Shoes
235 Storefronts Across 14 States in 30 Days
We partnered with Dojo Films to photograph every Rack Room Shoes and Off Broadway Shoe Warehouse location across the United States. The brief was clear: 235 storefronts spread across 14 states, captured to one consistent visual standard, delivered inside a 30-day window.
As Dojo’s sole US production partner, we owned the entire US-side execution. We sourced and contracted 28 local photographers, engineered 53 regional routes against actual store density, and delivered every finished image on a single timeline ready for the brand’s locator and library.
Mapped Coast to Coast
Capturing 235 storefronts in 30 days meant treating logistics like a creative problem. We built 53 routes against actual store density, sequencing each photographer through a contiguous regional loop of 4 to 10 stores in a single shoot day.
Texas alone ran 8 distinct routes covering 30 cities, from El Paso to Brownsville, without ever sending the same photographer to two ends of the state. The Carolinas, Tennessee, Georgia, Virginia, and Texas account for 70% of the rollout, so we built the network and route plans around the cluster instead of forcing the cluster onto a calendar grid.
Every shoot day stayed sequenced, every photographer kept moving, and every gallery landed on Qubee for a single review pass with the client.
From the Lot to the Locator
Every storefront image had to read instantly. Customers using the locator had to recognize the building before they ever walked in, and the brand library had to feel like one shoot, not 235 different ones.
Each photographer worked from the same shot list, the same exterior framing rules, and the same delivery spec. 235 storefronts captured by 28 shooters, all reading as one consistent brand library.
One visual standard, one delivery pipeline on Qubee, one review pass for the client. The same images that powered the locator at launch keep working for seasonal updates and marketing pulls down the line.
Why International Agencies Trust C&I
A nationwide store-by-store retail capture would normally take a US agency six weeks of planning and a national talent agency on the back end. Dojo handed it to one C&I producer and got 235 storefronts back in 30 days.
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