Spoonflower
A Home Dressed for the Holidays
Spoonflower sells wallpaper, fabric and home decor printed with patterns from independent artists. For their Designed to Welcome holiday campaign, the team wanted their products shown the way customers actually live with them, in a real home that was ready for guests.
We handled the interior design video production for the campaign. One shoot day in a Naples, Florida home covered a dining room and two bedrooms dressed in Spoonflower wallpaper, bedding, curtains, pillows and table linens. Our post production team turned that footage into three 30 second films, each finished in 16×9, 1×1 and 9×16, with and without text.
Spoonflower
A Home Dressed for the Holidays
Spoonflower sells wallpaper, fabric and home decor printed with patterns from independent artists. For their Designed to Welcome holiday campaign, the team wanted their products shown the way customers actually live with them, in a real home that was ready for guests.
We handled the interior design video production for the campaign. One shoot day in a Naples, Florida home covered a dining room and two bedrooms dressed in Spoonflower wallpaper, bedding, curtains, pillows and table linens. Our post production team turned that footage into three 30 second films, each finished in 16×9, 1×1 and 9×16, with and without text.
Where the Patterns Begin
Every pattern in the house started as a painting. Artist Danika Herrick designed the prints featured in the rooms, so part of the day was spent filming how that work gets made, from watercolor studies at the table to the same motifs being built into repeating designs on screen.
Close coverage of brushes, paint palettes and sheets of artwork gave the campaign a story behind the products. A lemon painted on paper in the morning shows up again on the tablecloth in the dining room, and the forest sketches carry through to the mural wallpaper in the bedroom.
We also recorded an interview with Danika in the dining room, framed against her own wallpaper. That conversation gave the longer edit its voice and gave Spoonflower material they can use well beyond the holiday season.
Where the Patterns Begin
Every pattern in the house started as a painting. Artist Danika Herrick designed the prints featured in the rooms, so part of the day was spent filming how that work gets made, from watercolor studies at the table to the same motifs being built into repeating designs on screen.
Close coverage of brushes, paint palettes and sheets of artwork gave the campaign a story behind the products. A lemon painted on paper in the morning shows up again on the tablecloth in the dining room, and the forest sketches carry through to the mural wallpaper in the bedroom.
We also recorded an interview with Danika in the dining room, framed against her own wallpaper. That conversation gave the longer edit its voice and gave Spoonflower material they can use well beyond the holiday season.
One Day, Three Rooms
The shoot followed a shot list built with the Spoonflower team. Beauty footage of each finished room, the bed being made with fresh sheets, the holiday table being set and the artist at work. Our crew brought a camera operator, camera assistants, an audio engineer, a dolly and three Aputure 600D lights to shape soft daylight through the shutters.
Everything was captured in 4K RAW at 60 frames per second so the hands on moments could play in slow motion. A tablecloth floating down over the table, napkins being folded, glasses filled with rosé and pillows dropped into place on the bed.
The dolly kept the camera moving through each room so the wallpaper and textiles read as part of a lived in space rather than a product shot. This film combines the dining room and the bedroom into one holiday story.
One Shoot, Every Screen
Spoonflower needed each film to run on its website, in paid ads and across every social placement, so the edit was planned around three shapes from the start. Each shot was reframed by hand for vertical and square, keeping the pattern, the hands and the product in frame instead of trusting an automatic crop. Three films in three aspect ratios, each with and without text, came to eighteen finished deliverables from a single shoot day. Here is the bedding film in all three.