Agency Video Production for Stinghouse

Agency video production is its own discipline, and C&I Studios has been the execution partner behind it for Stinghouse across South Florida. Stinghouse is an advertising agency, and the work an agency hands a production company is different from the work a brand hands one directly. The creative is settled. The client has already approved a direction. What remains is the part that decides whether the campaign happens on time: crewing it, scheduling it, getting permission to be in the building, and delivering footage an editor can actually cut. C&I Studios has carried that role for Stinghouse across Florida International University, Baptist Health, Broward College, and the Quantum Foundation.

Philanthropic Video Series for Florida International University

The Florida International University work was a five part philanthropic series produced to support a university fundraising initiative. Stinghouse Advertising brought C&I Studios onto the account on the strength of a proven track record producing fundraising video that performs, and the series became a central piece of the agency’s advertising strategy for the campaign. Each video covered an area of significance the university wanted donors to see rather than read about. EMBRACE, a special educational program for deserving students who need a different route through higher education. How FIU invests its resources to sustain and protect the Everglades. The key figures responsible for the university’s largest philanthropic donations. Producing a multi part series for a major university takes meticulous planning and a clear editorial vision, because the series had to work two ways at once, with every video strong enough to stand alone and consistent enough that the five read as one campaign. We coordinated interviews with faculty, alumni, and students and captured on campus footage that reflected the energy and diversity of the university community, and the production schedule was structured so that campus operations were never disrupted to accommodate the crew. Taken together the five videos show the expansiveness of FIU’s global mission and the rich legacy of future leaders its dedication to education produces, ending on a comprehensive look at the people guiding the advancement of education in America. Fundraising video carries a particular responsibility, because it has to move an audience toward a decision without manipulating anyone into it. Our approach was to let the programs and the people speak, supported by clean cinematography and thoughtful editing that stays out of the way. This is what agency video production looks like when the deliverable is a set rather than a single film.

Agency Video Production for the Baptist Health Interview Campaign

The Baptist Health campaign was a shoot only engagement across four production days, with locations running from Miami to Palm Beach. The deliverable was interview footage: physicians, staff, and donors, filmed indoors and outdoors, handed off on Qubee and on two drives. C&I Studios also cast and provided five non union talent with exclusivity to Baptist Health across the healthcare category in Florida for two years. Interview campaigns at this scale are a logistics problem disguised as a camera problem. Physicians came in between shifts, so every room was lit and every audio chain was set before the subject arrived. Hair and makeup, wardrobe, location scouting, craft, and transport were all inside our scope, along with a DIT on set because the client wanted their own editor working alongside the crew. Producing under those conditions is the reason an agency brings in an agency video production partner instead of assembling a crew each time.

Broward College and the Quantum Foundation

Stinghouse has also brought C&I Studios onto production days for Broward College and the Quantum Foundation. Campus work of that kind means shooting around a schedule nobody is going to move for a film crew. Classes run, shifts change, and a training field or a laboratory is in use by the people who actually work there. The crew adapts to the institution rather than the other way around, which is the same discipline a hospital shoot demands, and it is a standing requirement of agency video production on any campus.

Why Agencies Choose C&I Studios for Agency Video Production

C&I Studios is a full service production company with studios in Fort Lauderdale, Los Angeles, and London, working across video production, photography, post production, and creative services. Agency video production clients get a single point of contact for scoping, crewing, location logistics, talent, and delivery. Our roster includes work for brands and institutions across healthcare, education, hospitality, fashion, and sport, and the range is deliberate, because a company that only shoots one kind of thing is a company an agency can only call once. Good agency video production is measured on the second call, not the first. For reference on how healthcare organizations approach patient and physician storytelling, the American Hospital Association publishes guidance on communicating clinical work to the public. See more of our work on the portfolio, or read about our team.