This is part of a couple of advertising campaigns we worked on for Taylor Adair Swim, a brand of hand crafted swimwear made locally in South Florida.

We took the shoot to the beach and captured several shots during the day to show the multifaceted nature of the brand as well as the unique magic that only exists in our South Florida beaches.

We wanted the campaigns to be cohesive and seamless with one another. We wanted to show the different aspects of the garments with differing sides of the beach. The idea is to present with a video a particular point of view.

Taylor Adair prides themselves in having a multifaceted brand with looks for every occasion and every personality. By handcrafting each suit they make, they manage to really make every piece its own.

Shooting a swimwear campaign on the beach in South Florida comes with its own set of challenges, from shifting natural light to unpredictable weather. C&I Studios planned each session around optimal lighting windows and scouted multiple beach locations to find backdrops that complemented the garments without competing for attention. Our team produced several video assets across the campaigns, each one designed to feel cohesive with the others while showcasing a distinct mood and setting. The result was a library of content that Taylor Adair could deploy across social media, their website, and digital advertising over an extended period. Fashion brands benefit from this kind of long-term content strategy, where a single production yields material that remains relevant season after season. To see more of our fashion and lifestyle work, visit our portfolio or learn about our photography services.