The Vegas event presented a unique challenge. TCL was demonstrating everything from massive Mini LED displays to AR glasses and connected home products, all in a space designed for maximum visual impact. We moved between booth demonstrations, product close-ups, and crowd reactions, adjusting our camera setups to handle the shifting light conditions that come with LED walls and spotlight presentations. The photography needed to showcase the clarity of their screens, while the video had to capture the fluidity of their demo sequences. We shot in 4K to give TCL maximum flexibility in post-production, knowing they’d want to extract stills, create vertical cuts for Instagram, and maintain quality for potential large-format usage.

After the CES tech event wrapped, we moved into post-production with a clear goal: create content that could go live immediately. TCL needed assets that worked across platforms, from quick Instagram stories to longer YouTube features. We edited multiple cuts from the same source material, each optimized for different social channels and advertising applications. The color grading emphasized TCL’s signature vibrant displays without over saturating the rest of the frame. We added dynamic pacing to match the energy of the event while keeping individual clips digestible for social scrolling. Each deliverable included versions with and without text overlays, giving their marketing team flexibility to add localized copy for different markets.