The Apple Watch

The Apple Watch is a recognizable icon today. It’s the most popular smart watch out there, by far. You can see someone on the street wearing one and know exactly what it is- an Apple Watch. With an already-established brand like Apple, it’s important to adhere to the aesthetic that has already been established. So, as we create marketing material for this iconic product it was important to really show it off as it is, and really let the product speak for itself.

While this video may look simple and sleek, this promotion is anything but simply made. We created this promotion entirely in 3D! The video we created really lets you get up close and personal with the watch and all of its glorious features.

In order to create this video, we used Cinema 4D to make a 3D model of the Apple Watch, including the body of the screen and the straps. We didn’t need to shoot anything new from real life for this project! Then, we animated the screens to mirror what you would see from different apps on the watch in real life in Adobe After Effects.

From there, it was a matter of making sure the scene was properly lit with virtual lighting before animating each shot, one by one, to create the video. For the final edit we put everything into Davinci Resolve and worked our video editing magic that only C&I Studios can provide!

We were able to take some stills from the video itself, too! Apple not only received an amazing new video, but also new stills to create seamless marketing campaigns with a variety of content to choose from. This type of content can be used in both marketing and on websites, e-mail marketing, really it can be used anywhere videos can be posted!

This promotional video was a great experience by all, using only equipment and supplies we already had on-hand.

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