We did this music video for Washa an independent artist out of Fort Lauderdale. With the idea in mind that inspiration lives to evoke emotion from the depths of the heart and bring to light what may be hidden deep below the surface, we decided to take a slightly different approach with this shoot.

As part of our Live @ C&I concert series, we originally planned to set up in front of our white backdrop and film Washa play as we usually would. We thought, however, that this song might benefit from a different approach.

In order to fortify the feeling behind the song, we decided to create a gloomier setting, creating a more mysterious ambiance. We think that people need a little bit of guidance when it comes to the heart, and working with artists like Washa helps us do just that.

This project reflects a core part of what we do at C&I Studios: finding the right visual language for every piece of music. Rather than defaulting to a standard concert setup, our team assessed the tone of the track and built a lighting and staging concept to match. The result is a performance video that feels as emotionally layered as the song itself. Our Live @ C&I series gives independent artists a professional platform to showcase their work, combining multi-camera video production with careful audio mixing to deliver broadcast-quality content. From concept through final edit, every session is tailored to the artist. If you are a musician looking for a production partner who treats your vision with the same care you put into your music, contact us to learn more about recording at our Fort Lauderdale studio.