How much content have you created for your business so far? If not a lot is your answer, you’re really missing out on a lot of opportunities. Content is one of the most important aspects of having a great marketing strategy.
Even if you’ve been creating content for your marketing strategy, it can seem like a daunting task to keep producing more fresher content. After all, content creation is a time-consuming process that can be difficult to keep up with. Or is it?
Content creation can be really intimidating, especially if you’ve been led to believe some of the myths about content creation. Some do have their merits, but when it comes to content creation, no rules are set in stone. You get to make all of the creative decisions. Here are some of the biggest myths about content creation that you shouldn’t let deter you from creating content for your business:
“Content Creation Takes Too Much Time”
One of the biggest myths about content creation is that it takes too much time. However, this doesn’t have to be the case. There are many ways to create content quickly and efficiently. For example, you can repurpose existing content, use content curation, or even outsource your content creation.
Everything that is fruitful to your business will take time. There’s no way around that. Nothing will magically take five minutes and bring in thousands and thousands of dollars in revenue. That’s just not possible. But, it doesn’t have to take up your whole day!
Finding the time to create quality content can be difficult if you don’t know where to start. Try setting aside a small portion of each work day to dedicate to creating some content. It could be writing a few Instagram captions or Tweets. It could be going around the workplace and taking pictures of the office culture, or new products that your company is selling. It doesn’t have to be an in-depth video shoot every day. If you really don’t have the time, consider farming out the work to a content production company!
“You Need to Be a Professional Writer”
Another myth about content creation is that you need to be a professional writer in order to create high-quality content. However, this isn’t necessarily true. While it helps to have writing experience, it’s not necessary. There are many ways to create high-quality content without being a professional writer.
How do professional writers become professional? They practice. A lot. And they keep practicing. That’s what you need to be doing, too! That’s how you improve your writing skills and learn what works.
Of course, if you’re not comfortable with your writing skills just yet or you just don’t have the time or the manpower, hiring a writer can really benefit your content.
“Content Creation is Expensive”
Another common myth about content creation is that it’s expensive. However, this isn’t always the case. In fact, there are many ways to create content for free or for a minimal cost. You just need to be creative and resourceful.
There are times that you will want to spend that shiny penny to get great content. But, content creation doesn’t have to break the bank. You can find free or inexpensive content resources if you know where to look.
Quality content is an investment. So, if you do end up hiring an outside company or freelancers to do the job, or even part of the job, for you it’s not the worst thing.
“You Need to Create a Lot of Content”
Finally, one of the biggest myths about content creation is that you need to create a lot of content. While it’s true that you need to create content regularly, you don’t need to create a ton of content all at once. In fact, quality is more important than quantity when it comes to content creation.
It doesn’t matter if you’re creating one piece of content or 100 pieces of content. What matters is that the content is high quality and provides value to your audience. So, don’t stress about creating a ton of content. Just focus on creating quality content that will help your business grow.
“You Need to Have a lot of Traffic in order to Create Content”
Yet another myth about content creation is that you need to have a lot of traffic in order to create content. However, this isn’t true. You can create content if you don’t have a lot of traffic. The key is to create content that is targeted and relevant to your audience.
The more you create and post, the more likely you’ll be to make it onto more viewers’ feeds through social media or website ads, which means you’ll be reaching new potential customers who will likely click on your content and drive traffic to your website!
“You Need to be an Expert in Your Field”
One of the biggest myths about content creation is that you need to be an expert in your field. However, this isn’t always true. You can create content even if you’re not an expert in your field. In fact, it can be a great way to learn more about your industry and to share your knowledge with others.
“You Need to Create Original Content”
Another myth about content creation is that you need to create original content. However, this isn’t necessarily untrue. It’s great to create original content, but you don’t always have to. You can also curate content or repurpose existing content.
Of course, original content does produce better success than reused content. It’s not necessary to always be creating original content, especially if you don’t have the time, budget, or manpower to be constantly creating new content.
It also depends on what you consider to be original content. Is it a 1,000-word blog post? 500-word article? 3 tweets? A 2-minute video? A few new product photos? Some original content takes less effort to produce than others, so you should think about what content you can produce on a regular basis without breaking your back.
“You Need to be Everywhere”
One of the biggest myths about content creation is that you need to be everywhere. However, this isn’t always true. You don’t need to create content for every channel. Instead, focus on the channels where your audience is most active.
Focusing on where your audience is will save you time and energy because you won’t be posting places that won’t get you very much success. It’s more important to produce high-quality content on a couple of channels than it is to produce low-quality content on many channels.
“All of Your Content Needs to Be Perfect”
One of the biggest myths about content creation is that all of your content needs to be perfect. However, this couldn’t be further from the truth. In fact, it’s perfectly fine to publish content that isn’t perfect. It can actually be beneficial. Publishing imperfect content can help you connect with your audience and show that you’re human.
It makes your company seem relatable, and it also allows you to get feedback from your audience so that you can improve your content. So, don’t strive for perfection with your content. Instead, focus on creating content that is helpful and informative.
“You Can’t Promote Your Business with Content”
Another common myth about content creation is that you can’t promote your business with content. However, this isn’t true. You can absolutely promote your business with content. In fact, content marketing is a great way to promote your business and drive traffic to your website. Any content you post online will help boost your SEO (Search Engine Optimization), and pique the interest of someone out on the internet.
Just remember to focus on creating content that is relevant and interesting to your target audience, and that provides value. Make sure you’re keeping up with important keywords and hashtags. You want to make sure you’re posting in the right places, too. If you don’t do that, you won’t be able to promote your business effectively with the content you created.
“You’re Not Supposed to Promote Yourself”
One of the biggest content creation myths is that you’re not supposed to promote yourself. However, this isn’t true. It’s perfectly fine to promote yourself with content. Content marketing is a great way to promote your business and to drive traffic to your website.
Let’s just throw out the whole idea that people and companies aren’t supposed to to be prideful. Promoting ourselves, our ventures, and our successes isn’t a bad thing. It’s what helps us move forward and achieve more. Promoting fun, creative, and informative content will really make it so that your company’s success continues!
Although creating content for social media is a great way to reach more people, it’s not the only type of content that you can create. In fact, there are many other types of content that you can create, including blog posts, e-books, white papers, and even videos.
Blog posts will help you to gain better Search Engine Optimization (SEO). E-books will increase your sales and downloads. Videos can be embedded on websites and in newsletters! It’s not just about Facebook or TikTok, though you really don’t want to rule them out of your marketing strategy; just make sure to pay attention to every kind of content marketing platform out there!
“You Need to Publish New Content All the Time”
Another myth about content creation is that you need to publish new content all the time. However, this isn’t always necessary. In fact, you can publish content on a less frequent basis and still see great results. It all depends on your audience and what content they’re most interested in.
Constant posting is exhausting. Of course, it can be done in easy ways. There are social media scheduling websites such as Buffer, HootSuite, and Sprout Social, just to name a few, that will do the actual posting for you on social media. You simply need to upload the media in which you want to post and insert the copy, schedule it, and your content will be posted when you want it to be! It’s a very helpful tool for the busy marketing department. It looks like you’re posting around the clock, but really you’ve only put in an hour or two of work for the entire week.
“Content Creation is Only for Big Businesses”
One of the biggest content creation myths is that content creation is only for big businesses. However, this isn’t true. In fact, content marketing can be a great way for small businesses to reach more people and promote their businesses.
Small businesses tend to have some of the most creative content out there. Not only do they have fewer resources, but they also have to work harder to be seen and heard. Content marketing is a great way for them to achieve this.
“You Need to Use a Content Creation Service”
We’ve talked a lot about hiring outside help from content creation companies. We, C&I Studios, is exactly one of those companies. We create amazing content in the form of videos, photography, and so much more for a vast array of businesses. You can take a look at all of our services here.There are many different kinds of content creation services available that can help you create content quickly and easily. However, you don’t necessarily need to use a content creation service. You can create content on your own with a little time and effort.
Of course, it doesn’t hurt to hire outside help to create your content. If you have the budget, hiring a content creation service can be a great way to get high-quality content quickly and easily.
In conclusion, there are several myths about content creation that you shouldn’t let deter you from creating content for your business. Content creation is a time-consuming process, but it doesn’t have to be difficult or expensive. You can create content on your own or hire out help. And you don’t need to be an expert in your field to create content.
Just remember that not all of your content needs to be perfect, and you can absolutely promote your business with this content. Don’t feel like you need to publish new content all the time. Just publish content when it makes sense for your audience and your business.