As the internet continues to evolve, so does the way that we consume content. These days, people are used to getting their information in short, bite-sized pieces that they can easily digest. But there is a growing trend of people wanting to consume longer form video content. And this shift is changing the landscape of marketing as we know it.

When it comes to an eCommerce business, visual content is key. Product videos, explainer videos, and demo videos are essential for driving sales and conversion rates. They're also great for recruiting, too!

Having the best film crew is important. It doesn't matter if you're producing a film, docuseries, or making videos for your social media campaigns, a great crew is essential.

What does your video marketing campaign look like? Does it include a Brand Video? If not, it should! Brand Videos are a powerful marketing tool that allows you to tell your story and connect with your audience on a deeper level. Brand videos are an essential part of marketing your company, brand, or product. They give potential customers a way to see what your brand is all about and how it can benefit them.

Having the best production team possible is key to making a successful film or video. And while there are many factors that go into making a great production, one of the most important is having a great camera operator.

If you're like most business owners, you know that video marketing is a powerful tool that can help you reach a wider audience and boost your bottom line. But what you may not realize is that getting your team on board with video marketing can be just as important as creating great content.

There are many different jobs to be done during film production. We've already covered what makes a good Director of Photography and what makes a good Gaffer, but what about the other positions that need to be filled?

As the world of marketing continues to change and evolve, so too do the platforms that companies use to reach their target audiences. One platform that has seen a recent surge in popularity is TikTok.

The recruiting process can be a long and challenging one, especially if you're trying to fill a role that requires specific skills or experience. Video content can be a valuable asset in your recruiting efforts, helping you connect with potential candidates and providing an overview of your company culture.

With the winter holidays fast approaching, you might be already looking into creating some extra festive marketing content. And what better way to do that than with a video!