If you’re like most people, you probably waste a lot of time on social media without really getting much exposure or engagement. You might spend hours posting and doing research about what other companies like yours are creating, and while that’s great, it’s not the best use of your time when that’s all you do.
Making sure that you focus your time on bettering your social media presence can be difficult, but if you make it a priority, it will pay off.
Here are some tips to help you focus on social media marketing and get more exposure for your content:
Make sure you have a clear strategy.
Before you start posting randomly, take a step back and think about your goals. What do you want to achieve with social media?
What can a clear strategy look like? Everyone’s strategy will look a little different, from the type of content you create to the social media platforms you use, but here are some things to consider:
- Who is your target audience?
- What type of content will resonate with them?
- What social media platforms are they most active on?
- What is your brand’s message?
- What is your brand’s aesthetic?
Once you have these questions answered, you can move on to creating content that aligns with your goals.
Create and post content that is interesting and useful.
Your social media followers want to see content that is interesting and useful to them. They don’t want to be bombarded with ads or posts that are irrelevant to their interests. They also don’t want to see something that’s irrelevant to your brand.
Think about what type of content your target audience would find helpful or informative, and create accordingly. Think about the message you want your brand to send and incorporate it into your content, too!
Need help with content creation? Check out 10 Tips for Every Content Creator!
There are a lot of social media tools out there that can help you save time and get more exposure for your content. Find the ones that work best for you and use them regularly.
Some social media tools we recommend are:
- Hootsuite: This tool allows you to help schedule and publish your social media content. You can also use it to measure your social media analytics and track your progress over time.
- Buffer: This tool is similar to Hootsuite, but also allows you to share other people’s content that is relevant to your brand. This is a great way to get more exposure for your own content!
- Canva: Canva is a great way to easily create visuals for your social media posts. You can create graphics, infographics, and more with this tool. If you’re just starting to create your own content, this tool can be really helpful!
Of course there are many other social media tools out there for you to use, and each one is tailored a little differently. It’s ok to play around with each one to figure out which tools work the best for you.
Engage with others.
Social media is all about engagement. The more you interact with others, the more exposure your content will get. So don’t be afraid to comment on other people’s posts, like and share their content, and start conversations.
Make sure that you’re answering any and all messages, questions, and inquiries at the very least, or else you’ll come across as unapproachable. If you can, take it a step further and be proactive in your engagement. Seek out social media influencers in your industry and connect with them.
You can also join social media groups relevant to your industry or target audience and start engaging there. But make sure you’re adding value to the conversation and not just promoting your own content!
Remember, social media is a two-way street. The more you give, the more you’ll get in return!
Promote your content.
Don’t just post your content and hope that people will see it. Use social media ads, post in relevant groups, and reach out to influencers in your niche to get more eyes on your content.
Paying to promote your content can also be a great way to get more exposure. social media platforms like Facebook and Instagram have advertising options that can help you reach your target audience.
If you want to know more about paid social media marketing, read How to Benefit from Social Media Paid Advertising here!
Hashtags are a great way to get more exposure for your content on social media. Use hashtags that are relevant to your niche or industry, and make sure you’re using them in every post!
You can also use social media tools like Hootsuite to track specific hashtags and see how popular they are. This can be helpful in finding the right hashtags to use for your content.
Read How to be a Hashtag God to learn more about hashtags and how you can utilize them to your advantage on different social media platforms!
The key to social media success is consistency. You need to be posting regularly and engaging with others often if you want to see results. Consistency also means interacting with your audience on a regular basis, not just once in a while. If you’re working with influencers, stay consistent in that, too, and keep trying even if the first time doesn’t bring in the numbers you were expecting. And make sure that the influencers you work with are consistent in promoting your brand, too!
The bottom line is that social media success takes time, effort, and consistency. But if you’re willing to put in the work, you’ll see results!
Measure your progress.
Social media analytics to track your progress and see what’s working well and what could be improved. There are a lot of social media platforms that have built-in analytics, like Facebook and Instagram.
Hootsuite and other social media scheduling tools also has social media analytics that you can use to track your progress. This is a great way to see what’s working well and what could be improved.
By following these tips, you can stop wasting time on social media and focus on getting more exposure for your content. It might seem like a lot of work at first, but if you stick with it and focus your time on all of these points and not just browsing the feed, you’ll start to see your social media following grow!
If you find that you don’t have the time to focus or you’re lost on how to properly execute the points we’ve already talked about, consider hiring professionals to work on your social media for you.
C&I Studios is an idea agency that has expertise in many forms of media and marketing, including social media! We can help you with social media strategies, content creation, and more.
When it comes to content creation, we can help produce it with you, or you can rent gear such as cameras, lighting, and audio equipment to aid you in creating content on your own. Need a studio space to shoot videos or take new product photos? Rent a studio from us! We have studios around the United States that many businesses can easily gain access to with a simple booking!