You might hear a lot of talk about corporate videos. They’re the future of marketing, after all!
Corporate Videos are a great way to communicate your brand’s message, vision, and values to the world. They can be used for a variety of purposes such as training employees, product demos, sales presentations, company introductions, recruitment efforts, and more.
When done correctly, corporate videos have the potential to engage potential customers in a meaningful way. By creating content that is both informative and entertaining, you can capture your customers’ attention and ensure they remember your brand.
But what types of videos are considered corporate videos? What is their purpose and when should you be producing each type? Let’s dive in!
What types of Corporate Videos are there?
There are several types of corporate videos that companies can use to their advantage.
- Promotional Videos: These types of videos are used to market a company’s products or services, and typically feature brand messaging, customer testimonials, visuals from product launches and demonstrations, etc.
- Company Overviews: These types of videos are used to give viewers a bigger picture view of a company’s vision, mission and values. They can explain why customers should choose the company for their products/services.
- Employee Profiles: These types of videos are used to humanize an organization by showcasing its employees’ stories, skills, and expertise. They help to show the faces behind the brand.
- Training Videos: These types of videos are used to provide employees with a visual resource for learning new processes or techniques at work.
- Event Videos: These types of videos are used to document corporate events such as conferences, seminars, annual meetings, etc. They help to build customer relationships and showcase the company’s culture.
- Explainer Videos: These types of videos are used to explain a complex concept in an easy-to-understand manner for viewers who may not be familiar with the subject matter.
- Testimonial Videos: These types of videos are used to give viewers an accurate portrayal of what it’s like to work with or use a company’s products and services. They often feature customers talking about the positive experiences they had while using the company’s offerings.
- Recruiting Videos: These types of videos are used to attract talented people to a company and showcase the organization’s culture, values, and opportunities.
- Product Videos: These types of videos are used to demonstrate how a product works or are used in order to help persuade potential customers to purchase it.
- Behind-the-Scenes Videos These types of videos are used to give viewers an inside look at your company’s day-to-day operations, culture, or mission statement. It helps build trust and transparency between a company and its customers.
- Livestream Videos: These types of videos are used to broadcast live events and webinars. They help keep viewers up to date with the happenings of a company in real time.
With these various types of corporate videos, companies can easily communicate their brand messaging effectively and efficiently.
These types of videos help to engage viewers, build relationships, create trust and transparency between the company and its customers, increase conversions, and more. Ultimately, adopting a video strategy into an organization’s marketing plan can give them a competitive edge today and in the future.
Promotional videos, company overviews, event videos, explainer videos, testimonial videos, recruiting videos, and product videos are all great types of corporate videos to share on social media. Tiktok, Youtube, Facebook, and Instagram are all great places to share these types of videos for maximum reach. Promotional videos and explainer videos are especially effective at catching the attention of potential customers on social media.
These types of videos can help boost brand visibility and engagement as they provide viewers with a visual representation of the company’s mission, values, and products/services.
Sharing this type of content on social media also helps to drive website traffic and increase conversions as viewers can easily access the company’s site from the video.
What types of corporate videos are best for events?
When it comes to events, live streaming videos, event videos, and behind-the-scenes videos are the best types of corporate videos to capture the atmosphere and allow viewers to experience what they may have missed out on.
Live streaming is a great way to engage with an audience in real-time. It can be used to broadcast lectures, presentations, panels, or even conferences.
Event videos, on the other hand, can be used to document and share highlights from events such as conferences, seminars, annual meetings, etc. These types of videos help to build customer relationships and showcase the company’s culture.
What types of corporate videos are best for training employees?
Promotional videos, company overviews, event videos, explainer videos and product videos all make great content for social media.
Promotional videos are a great way to engage an audience and market products or services in a fun and interesting way. Company overviews can help viewers get a better understanding of your brand and the mission behind it. Event videos are a great way to document and share highlights from events like conferences, seminars, or meetings. Explainer videos help viewers quickly understand new concepts or unfamiliar topics. And product videos can be used to demonstrate how products work and help persuade potential customers to buy them.
When it comes to training employees, explainer videos are the best types of corporate videos to use. These types of videos can help make complex concepts easier to understand and help employees quickly become familiar with new information—allowing them to hit the ground running in their roles. Explainer videos are also useful for onboarding new employees, as they provide a comprehensive overview of your company and its products or services.
How can I produce corporate videos?
When you want to create a corporate video, consider hiring a production company like C&I Studios. Our team is experienced in creating corporate videos that are engaging and effective in reaching your target audience. We offer a variety of services, including videography, editing, animation, music composition, voiceover work, and more.
We also provide guidance on scripting to ensure that your message is delivered effectively and efficiently. Whether you’re looking for promotional videos, explainer videos, event videos, or product videos—we can help produce a corporate video that will both inform and engage your viewers.
We understand that creating corporate videos can be a daunting task for any business, so we make sure to provide guidance and support throughout the entire process—from pre-production planning to post-production editing.
Our goal is to help you produce a corporate video that accurately communicates your message while staying within your budget and timeline. Contact us today to get started on creating your next corporate video.