What is the Uncreative Tour, you ask?
The Uncreative Tour is basically every brand’s dream come true. It’s an invitation to embark on an adventure to the most amazing locations around the world alongside our team of skilled content creators as we photograph and film your brand every step of the way.
As a small to medium-sized business, we can relate to a lot of the challenges that other business owners face in their race to the top. Unlike large corporations and franchises, everything we invest in has to have an intention and must (absolutely must) deliver on our business goals, otherwise, we fall behind in both finances and resources. We aren’t bankrolled by big money investors or rich parents, so if we invest foolishly, we basically shoot ourselves in the foot.
Over the years, we’ve learned that investing in content creation is always a sound choice. It’s like buying real estate. It’s very rare that a real estate investment sours overtime. More often than not, the return on investment is worth the initial expense. Taking a deeper metaphorical approach, picture that your content will age like fine wine. In that, the legacy of your content will tell the most accurate translation of your brand’s story. The more content you create and share (so long as it is a true representation of your brand and philosophy) the more involved and rich your legacy will be. This will lure consumers to your business, garner loyalty, and position your brand at the forefront of your industry. Over time, as your content ages, your brand will look all the more valuable in the consumer’s eyes.
It’s no surprise then, that the hallmark phrase of our profession is, “Content is King.”
At the end of your Uncreative Tour, you will walk away with a diverse collection of high-end media content to use on inbound and outbound marketing, your website design, social media, event collateral, and anything else you can dream of.
But what if we told you that the content you receive from the Uncreative Tour is just one of the benefits? Do we have your attention? Good.
How does the Uncreative Tour work?
We travel around the world for our clients. Seriously, nothing is off-limits. During certain times of the year, we align our production dates so that we can travel to exotic locales without interruption. These tours typically last between one to two weeks, depending on the workload, and involve multiple destinations that are a photographer’s and cinematographer’s dream!
Before we set out, we hire a group of female and male models that meet your brand’s standards. We’ll connect with you to brainstorm the creative function of your Uncreative Tour. This way, we know what your business goals are, exactly how you plan to use your content, and the type of messaging you’d like to inject in your media.
When we set off, we’ll have your gear in tow. Most often, this is your branded product, which the talent will model in the most stunning locations around the world, like Joshua Tree, the Mojave Desert, and the Great Salt Lakes (to name a few).
But, as we said, the media content you’ll receive from your Uncreative Tour is only part of the benefit.
Our packages include social media coverage of your tour, which invites your audience to live the adventure with you. This is the true gem of the Uncreative Tour, as it provides you with the most exciting and visually stimulating social media content to engage your consumer base.
We’re gearing up to plan out next Uncreative Tour very soon, so if you’d like to be a part of the adventure, get in contact with our team! Who knows, we may be headed to the location of your dreams.