HauteHouse Brands hired us to revamp the branding of their most popular cosmetic beauty brand, Theorie.
Theorie is hands down the most luxurious and sexy of the HauteHouse brands. It’s elegant, classy, and refined with minimal notes of elitism. To spearhead the rebranding of Theorie, we took to the streets of New York City, filming on the Brooklyn Bridge and select neighborhoods.
There is a certain air associated with New York City and the beautiful people who call it home. Because of this, we knew the video had to be uplifting but also approachable. The soundtrack sets the mood perfectly and the two models we featured fully embody the essence of what it means to live by Theorie. The main video we produced for Theorie was such a huge success with the HauteHouse marketing team that they commissioned us to cut two additional edits from the main video. These social shorts were circulated on Facebook and Instagram and showcase these stunning models using two of Theorie’s top selling cosmetic tools.
393 NYC — a pop-up event space located on one of New York City’s most dynamic streets — recently hosted an event for advanced contemporary woman’s fashion brand PH5.
PH5 was looking for a creative production studio in New York City that could capture the energy of their latest fashion show, how they transform 393 NYC’s space, and how their audience experiences their art. They asked for one video that would tie all of this together.
The fun part of this video production was the heavy emphasis on Alice and Wonderland. The theme was quite obvious, in fact! We were excited to go down the rabbit hole and take you there with us.
The thing about Christmas Eve is that it’s not a happy movie. It’s a real movie, and because of that, it sways between happy and sad moments, much like life does.
The film seeks to show what this man’s life is truly like. The hardships he faces; the happiness he ignores; the burdens he carries with him. It follows him on this path — this road of sorrow and despair — until he saved by a woman who shares in his sorrow. Her name is Evelyn and though she comes from a much different world than Michael, their stories are similar and their fates intertwined.
written & directed by Joshua Miller
produced by Amy Miller
starring Elisabetta Fantone & Rafael Jordan
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Uncreative Radio is a radio podcast filmed in New York City, Los Angeles, and Fort Lauderdale. Every week, C&I Studios CEO, Joshua Miller, connects with industry leaders, up-and-comers, artists, politicians, musicians, entrepreneurs, and more to discuss current events and the moments that are shaping our generation.
This unscripted take on life in the U.S. encourages audiences to think differently and act with purpose to create positive change in our lifetimes. We have opinions and we are not afraid to share them and to stand by them. This is our voice; our air. And we will never be silenced.
Think of Uncreative Radio this way… History is being written every single day and if you aren’t the one writing your story, then someone else is doing it for you. So, we encourage you to watch, listen, comment, and challenge the status quo. It’s time you start thinking for yourself.
EDSA is an award-winning landscape architecture and urban design firm headquartered in Fort Lauderdale with offices around the world. We’ve been working with EDSA for 8 years, telling their brand story and revolutionizing their image for a contemporary audience. To showcase EDSA authority in their profession, as well as their highly respected presence, we created a series dubbed Inside The Design Studio.
Inside The Design Studio spotlights EDSA design principals and the offices they oversee around the world. We filmed this episode in New York City to spotlight Associate Principal Derek Gagne and his team of designers as they navigate their industry and help shape the concrete jungle before them.
To kickstart 2020, New York City based broadcasting firm, SiriusXM, hired us to broadcast their live coverage of Super Bowl LIV’s pre-game coverage. Over the course of a week, we streamed every SiriusXM show. We specifically handled graphics, tickers, and overlays for Pitbull’s Globalization, Shade 45, Mad Dog Sports Radio, Kevin Hart’s Laugh Out Loud Radio, Radio Andy, Joel Osteen Radio, and a few others. We also handled the NFL’s radio channel.
The magnitude of this live stream was both exciting and daunting. The hours were insane and the pressure was there every step of the way, but the entire experience proved to be one of the most rewarding jobs to date.
Though we faced many challenges throughout the week, largely caused by external factors presented right there at the moment, we were able to adapt and overcome every obstacle to deliver a high-quality, seamless stream with flawless continuity.
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Lennox Heating & Cooling is a nationally recognized HVAC system supplier that installs, maintains, and optimizes residential and commercial heating and cooling systems. Their philosophy, Air is life. Make it Perfect. is the guiding principle that has encouraged their company to lead innovation in their industry. They have earned widespread recognition for their award-winning designs in sustainability, outstanding achievements nationwide, and environmentally conscious behavior.
We were hired to cover their year in review, filming new footage and combining it with remastered b-roll. The video was circulated throughout their company as a culture building exercise and shared with their audience to increase their authority in their industry.
Blu World Pledge Campaign
It all started in New York City…
When Blu hired us to film their World Pledge Campaign, which showcases professional artists, entrepreneurs, and creatives making great impacts in their industry, we knew the story had to start and end in New York City. This is the home of the world’s most talented and inspiring people, after all.
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