There are several ways TikTok can be used to get your message, music, or art out into the world. It has 800 million users that watch more than 40 billion videos every month, based on TikTok’s statistics. With so many users, you’re guaranteed to get your videos in front of a lot of viewers if you take care to create great content and support it with specific steps that utilize the TikTok algorithm to the fullest. You just have to understand how to get your video on people’s feeds.
Here are some TikTok tips on how to make sure you hook in your audience and keep them coming back for more:
Post often!
TikTok is a platform for telling your story so it’s only natural that you’d want to upload as much content as possible. But, TikTok also wants to keep audiences coming back for more! With TikTok’s algorithm of showing videos based on who TikTok thinks will like it and who TikTok thinks you will like, TikTok does not want to show your audience the same video twice. So, TikTok recommends you post as much as 10 times a day!
Yes, you read that number correctly. 10 times per day! With so many users posting so many videos, it’s easy for one video to get lost in the algorithm. So, if you want to make sure your audience sees your video, it’s best to post multiple times per day.
Of course, posting often doesn’t mean you should let your content suffer. You want to make sure your content is still worth looking at and subscribing to in order to retain viewership. If you have subpar content, not many people will want to subscribe to your account no matter how often you post.
If you need to only post once per day in order to put out fantastic content, it’s better than posting ten times a day with meh content.
Keep it Short and Sweet!
TikTok’s algorithm looks at how many seconds people stay on your video and if they watch until the end. Shorter videos are more likely to be watched in their entirety. The shorter your video, the higher TikTok’s engagement rate.
15 seconds is the minimum length of a video for TikTok, but you can record as much as 1 minute. But, TikTok recommends making your video about 30-45 seconds for optimum engagement. It optimizes the amount of time you can provide information and entertainment while being able to keep a viewer’s attention.
A lot of posters who tell stories or create videos showing how they create a product may do videos in parts. They keep each video short, but it leaves the viewer wanting the rest of the video, making it more likely that viewers will subscribe in order to be alerted that you posted the follow-up video. It’s a great strategy to get in front of a lot of viewers.
Provide Calls-to-Action!
A call-to-action is any action you want someone to perform when they watch your video, such as watching another one of your videos or subscribing to your account. TikTok allows you to place calls-to-action at the end of your video.
This is an important step to increase engagement because people are more likely to perform the action if it occurs right before they leave the app. If you don’t want them to miss out on your content, put that call-to-action at the end of your video! Have them subscribe to your content, comment on their own opinions or answers, or share the content with other people.
The more engagement of any kind, the more likely your video is to be put in front of a lot of viewers.
Hashtags are a great way to get your videos in front of more viewers, so be sure to use them correctly. But unlike other social media platforms you only have 15 hashtags at a time, so make each hashtag count!
It may be wise to see what hashtags are trending, even if they don’t have much to do with your video they can be helpful to get your video in front of a large audience. However, you do want to make sure to use relevant tags in order to keep your post on-brand and in front of the people looking for videos like yours- your target audience.
Make sure they’re sharable
If you create engaging content, people will want to share your videos with their friends. This will help TikTok’s algorithm see TikTok’s engagement on TikTok and TikTok engagement with TikTok is good, TikTok will show TikTok to more people.
Some people like to be able to text videos directly, others share via the TikTok app, but you should also consider making sure people can share to other social media platforms such as Twitter, Facebook, and Instagram.
One of the great things about TikTok is that if a video is shared, people who may not already be signed up for the platform can still view the content. This feature really helps TikToks go further as far as viewership compared to platforms like Instagram.
Let people find you
TikTok’s algorithmic feed is not like other social media platforms, where if you follow someone you’ll see their posts. TikTok shows videos to people who are not following the person who posted it, but want to watch videos from the same kind of users.
If you want to be able to connect with a lot of people, TikTok suggests that you post something that will appeal to the largest audience possible. For example, if you’re trying to appeal to hobbyists, show the process of making your products, or if you want to appeal to gen z, participate in dance challenges!
Use TikTok’s promotions feature
TikTok offers a promotion feature for brands who want to grow their TikTok audience. If you are a brand, TikTok offers incentives for TikTok videos with large audiences to post about your product or service on TikTok. If you’re scrolling through your own personal feed, you’ll see videos that have the “promoted” tag. This is how your video will appear if you use this feature and it will be put on more feeds than if you did not promote it.
Granted, this is not a free feature. It costs some money, but it’s worth the cost, as this route can get you both more followers, more clicks to your website, and therefore more purchases.
Use TikTok’s tools to your advantage!
TikTok is constantly coming out with new features to help users make their content better and more engaging, so be sure to use them! Some people like one-on-one messages while others prefer the community feel of TikTok’s comments. It’s worth looking through all of the filters, buttons, hashtags, and any other feature TikTok offers on a regular basis to know what you can utilize.
These tools don’t appear on accident. They’ve been developed with TikTok’s creators in mind to help them boost their views and engagement. So keep TikTok’s tools in mind when creating new videos and see what works for you!
Make your videos personal!
Personalize your TikToks so viewers can get to know your brand. Sincerity is important when making your content relatable and fun. This can be done in a few different ways:
Repost your most popular TikToks/videos with their original hashtags and comments. Some creators even go so far to recreate old videos that did well in order to update them and make them more relatable to the current time. Technology and internet trends move fast!
Post behind-the-scenes videos of what goes on in the day of someone who works at your company. Things like meetings, conversations, decisions that are made will give people an idea of what it’s like to work at your company. This helps your potential customers get to know the human side of your company, not just the social media marketing side. People react well to knowing the humans behind the scenes.
Post to TikTok stories and TikTok live, which can be acquired through TikTok’s promotions tool. Get creative with it and see what kind of engagement you receive! Going live allows your followers to interact in the moment and make them feel heard and seen. When a company makes a customer feel special, it goes a long way in terms of return sales.
Keep your audience in mind
TikTok is not just about you and your video, it’s about the community.
Remember to stay relatable and never pushy. When you post a video on TikTok, remember that there are thousands of people out there who were not your first choice viewers watching your video, but they may be interested in your brand, too. Being able to appease both your target audience and those who may not be but will see your videos can open up your customer base. But, first and foremost, post content that is relevant and interesting to your target audience so they will want to watch more videos from you.
Look towards the Influencers- Take note!
Some examples of great TikTok influencers include: Patrick Starr and Jérôme Jarre who use TikTok to share their passion for makeup and fashion with followers. Lilly Singh, a Canadian comedian and YouTube star, uses TikTok to create videos that dance across age groups and audiences while still remaining relatable.
There are so many TikTok influencers out there to follow! Look around! You’ll find some who have content that is relatable to your business and you can take inspiration from. Whether they’re doing challenges that you want to try or you see them using music that would sound great on one of your videos, the inspiration is endless and worth looking towards.
Have fun!
TikTok is meant for people to express themselves through video, music, and art. It’s meant to be fun and engaging. In today’s world, entertainment is needed, and anything you can add to the community is welcome.
When viewers see that you’re having fun creating, they have fun viewing. They see that you’re sincere and relatable, something that will always draw in more viewers and subscribers. It all comes down to authenticity and engagement.
If you can make your viewers feel like they’re a part of the TikTok community, then you’ll see your views and engagements grow just as much as your subscriber count. Be relatable, be fun, and most importantly: be yourself! So make sure to have fun with your TikTok and enjoy the ride!
Ask for help
Making a bunch of short videos that are engaging can be a daunting process. It can take hours out of your workday and TikTok promotion can quickly become overwhelming.
Consider hiring a professional video production company to help you create content. Companies like C&I Studios understand the current trends in social media like TikTok and can make sure your content is being put in the proper channels.
C&I Studios creates all sorts of videos for marketing purposes. It’s worth checking them out if you don’t know where to start or just don’t have the time or energy to create as much or as often as you need to to be successful on TikTok.
So give TikTok a try! It’s always changing, which means you can take advantage of that. Experiment with its tools and features, but most importantly have fun! There are plenty of opportunities out there for TikTok creators to become TikTok influencers if the right content is supplied.
And TikTok is still growing, so you can come on board with TikTok any time, it’s not too late! It may look daunting to begin with, but it’s easy to get started and to have fun creating content for potential customers to enjoy.