The TikTok revolution is upon us, and it’s important that marketers take notice. TikTok is a short-form video social network where users can record 15-second clips (called “Takes”), set them to music, add effects like fast fades or jump cuts, and share them with their followers. What makes TikTok unique is its emphasis on creating original content; unlike many other platforms with 100 million active monthly users, TikTok doesn’t rely heavily on repurposing existing content or utilizing popular influencers to push their product.
As anyone in marketing knows, the key to success in marketing lies in understanding your target demographics’ behaviors. TikTok has taken this philosophy one step further by not only finding out how young adults are using the TikTok platform but by supporting and fostering TikTok creators (users who make high-quality TikToks such as dances or comedic skits) through its Creator Council. TikTok gives these influencers a place to meet other users, upload their content, and connect with brands interested in reaching TikTok’s audience of 100 million active monthly users: Generation Z.
Taking advantage of Tik Tok’s momentum can be a smart business move. It provides you with a unique opportunity to reach a large audience that you may not yet be In this post, we’ll explore the benefits of using a professional service to create branded content to post on TikTok and how to go about finding the right service for your brand.
Why you should use a Professional Marketing Service to create your brand’s TikTok Content:
Using a company of professional videographers allows your brand to stand out from the rest. TikTok is full of user-generated videos, so it’s important to make yours unique. TikTok users are quickly able to recognize which videos are made by professionals and which aren’t.
Reputable content marketing firms will create the TikTok video for you using professional backgrounds and equipment. They will produce a high-quality content piece using TikTok’s own filters and effects—as well as your brand colors and logo—for use on TikTok or any other social platform, such as Instagram or Facebook. This way, TikTok users can relate to your videos right away and feel even more connected with your brand because they were made specifically for TikTokers.
Choosing the right service for your company and brand:
TikTok’s emphasis on creativity and making cool TikTok videos means that when looking for TikTok content marketing agencies to create TikTok videos for your business, you should look for one with a team of people who specialize in TikTok video creation. And don’t be afraid to ask the agency about its own current TikTok presence. It’s important that TikTok videos are made by TikTok users who understand TikTok culture, so choosing an agency that has both successful previous clients and a current and relevant presence is important.
You should look for TikTok video marketing agencies that are Tik Tok’s preferred partners. TikTok has recently established a network of TikTok content creation agencies, and these companies have the Tik Tok stamp of approval.
Look for an Agency that is familiar with TikTok’s demographics.
Finding TikTok-certified agencies can be a challenge, as TikTok is still relatively new and not yet widely known outside of the Gen Z demographic. TikTok has publicly announced its plan to work with agencies that specialize in TikTok video creation, but in the meantime, there’s no single database of TikTok-certified videographers. To make sure you’re hiring a TikTok-certified Tik Tok content marketing agency, however, you should look for one that posts original Tik Tok videos to TikTok on a regular basis. Only Tik Tok content marketing agencies with a Tik Tok presence on Tik Tok can really understand the platform’s audience and TikTok culture, which means they’re best equipped to create quality TikTok videos for your business.
Using a company of professional videographers allows your brand to stand out from the rest. TikTok is full of user-generated videos, so it’s important to make yours unique. TikTok users are quickly able to recognize which videos are made by professionals and which aren’t.
Reputable content marketing firms will create the TikTok video for you using professional backgrounds and equipment. They will produce a high-quality content piece using TikTok’s own filters and effects—as well as your brand colors and logo—for use on TikTok or any other social platform, such as Instagram or Facebook. This way, TikTok users can relate to your videos right away and feel even more connected with your brand because they were made specifically for TikTokers.
On top of looking for TikTok video marketing agencies that do their own heavy TikTok promotion, they should also be working closely with TikTok creators and TikTok influencers to make sure your videos stand out in the TikTok universe. TikTok influencers are TikTok users who have large TikTok followings, and by working with them, TikTok content marketing agencies can help your company’s TikTok videos go viral.
What kind of questions should you be asking a Marketing Service when deciding who to hire?
– What TikTok video creation services do you offer?
– How many TikToks have you produced in the past month?
– Have your videos gone viral on TikTok before? If so, how many times and for what brands?
– How many clients do you currently have that your company creates TikTok content with?
– Do your TikTok videos follow TikTok’s guidelines and rules?
– What specialties does your company have besides TikTok content creation?
– How much would it cost to produce one TikTok video for my brand?
– Have you worked with already-established TikTok Influencers before? Who?
In conclusion:
Hiring a professional marketing agency that specializes in TikTok content creation is a great way to stand out in TikTok’s sea of user-generated videos. TikTok video marketing agencies are TikTok video experts, with years of social media marketing experience and plenty of successful TikTok videos under their belts that they can put your brand on the map with.
C&I Studios offers all kinds of marketing content creation services, including TikTok content creation. We would love to discuss what you and your brand needs to be successful on TikTok as well as any other social media platform.