Skip to content

Livestreaming 101

Livestreaming is becoming increasingly popular as a way to reach out and engage with your audience. Live streaming services such as YouTube Live, Facebook Live, Twitch and Periscope are great tools to tap into the power of real-time interaction with your followers.

But what do you need to know before you start livestreaming blindly? First, you’ll want to know why you’re livestreaming in the first place, how it can be beneficial, and who to call for help when you need it. Let’s dive in!

Why Livestreaming?

Livestreaming is a great way to keep in touch with your customer base and interact with them. Live streaming will allow you to respond quickly to questions and feedback from viewers, while also giving you the opportunity to showcase new products or services. Furthermore, livestreaming is a great way to build relationships with your followers as it helps create a more personal connection with them.

Moreover, by hosting livestreams on multiple platforms, you can reach out to a larger audience and expand your reach. You can also share links to your livestream on social media so that more people can join in the conversation.

With livestreaming you can have conversations, conduct Q&A sessions, show behind-the-scenes footage, and even offer exclusive discounts or promotions to viewers. Ultimately, this will help you increase engagement with your customers and build strong relationships over time.

Finally, live streaming is a great way to showcase your brand’s personality and unique visual elements such as logos, colors, etc. To make sure you stand out from the crowd, focus on creating quality content and engaging visuals.

Live streaming can be a powerful tool to boost your brand’s reach and engagement with customers, so make sure to take advantage of it. With the right strategy and approach, you can truly maximize the potential of livestreaming!

By implementing effective livestreaming strategies, you will be able to foster relationships with your customers and build a successful brand.

You can read about livestreaming do’s and don’ts here.

What are the Pros and Cons of Livestreaming as a Marketing Tool?

When you’re making the decision to implement a new marketing tool into your strategy, it’s important to weigh the pros and cons of each option. Live streaming is no exception and in order to make a well-informed decision, here are some things you should consider:


  1. Increased engagement with your customer base
  2. Ability to reach a wider audience and expand your reach
  3. Ability to showcase new products/services quickly
  4. Opportunity to foster relationships with your followers
  5. Showcase unique visual elements of your brand
  6. Cost-effective way to market
  7. Allows you to respond quickly to questions and feedback
  8. Can offer exclusive discounts or promotions to viewers


  1. Require a lot of time and effort to create quality content
  2. Potential technical difficulties or interruptions during the livestreaming session
  3. Difficult to analyze success of the livestreaming session
  4. Content is only available in real-time and cannot be accessed after the broadcast
  5. Dependent on internet connection for livestreams to run smoothly
  6. No control over number of viewers or engagement levels during livestreams
  7. Potential for copyright infringement if music/videos are used in livestreams

Ultimately, the decision to use livestreaming as a marketing tool is up to you. If you feel like it’s a good fit for your business and brand then go for it! Livestreaming can be a great way to engage with your customers and build relationships over time. Just make sure that you plan carefully and create quality content for your livestreams and avoid any mistakes.

How Can I Get Started Livestreaming as a Business?

Getting started with livestreaming is not as hard as it may seem. To get started, you’ll need to decide on the platform(s) that you would like to use for your streams. Popular platforms include YouTube Live, Twitch, and Facebook Live.

Once you have chosen a platform, create an account and plan out your content. Decide what type of content you would like to broadcast and how often you plan on streaming. You can also set up a schedule for your livestreams, so that people know when to tune in.

Next, create a custom layout for your streams with logo designs and other visual elements that will make it stand out from the crowd. With most platforms, you can also set up interactive features like polls and Q&A sessions.

Once everything is set up, it’s time to start broadcasting! Make sure to share your livestreams on all of your social channels, email lists, and any other areas where your target audience may be present.

By taking the time to properly plan and execute your livestreams, you can maximize their potential for success. Livestreaming can be a great way to boost awareness of your brand, foster relationships with customers, and increase engagement levels overall.

Who Can I Turn to for Help with my Livestreams?

Why not give C&I Studios a call?

C&I Studios is a professional production company that specializes in livestreaming for businesses and more. We have a team of experienced professionals who can help you with every step of the process – from planning to execution. Our team is committed to helping you create engaging, high-quality content that will maximize viewership and engagement levels.

We provide services such as livestream consultation, live switching/editing, graphics and motion graphics, and more. We’ve worked with clients in a wide range of industries, from tech startups to global corporations.

At C&I Studios, we believe that livestreaming is an invaluable tool for businesses of all sizes. Our team is here to help you make the most out of your livestreams and ensure that they are successful.

C&I Studios also has studio space and equipment available for rent at any time! You’ll have access to top-of-the-line audio and video equipment to make sure your streams look and sound professional.

So, if you’re ready to take your livestreams to the next level, give C&I Studios a call today! We’ll help you create content that will engage and entertain your viewers – guaranteed.

Hide picture