One of the great things about livestreaming is that it’s relatively easy to get started. All you need is a camera, an internet connection, and something to livestream to (like Facebook Live or YouTube).
However, just because livestreaming is easy doesn’t mean that there aren’t certain things you should do (and shouldn’t do) in order to make your livestreams as successful as possible.
Why is Livestreaming Effective?
Livestreaming is an excellent way to connect with your audience in a more personal and immediate way. It’s also a great way to build hype around upcoming events, product launches, or announcements.
When done well, livestreams can be engaging, entertaining, and informative. They can also help you build a deeper connection with your audience and foster a sense of community around your brand.
Here are some livestreaming do’s and don’ts to keep in mind:
Sometimes mistakes can be very easily made, especially when you don’t know that you’re making a mistake in the first place. That’s why we’ve come up with a great list of Dos and Don’ts that you should try to make sure you’re paying attention to so that you’re sure to have a successful and high-quality livestream video!
Make sure you have a strong internet connection. A weak connection can result in a choppy, low-quality livestream.
Test your livestream setup before you go live. This will help you avoid any technical issues once you start streaming. It’s best to test more than a few hours before your livestream so that you have plenty of time to put out any metaphorical fires before you go live.
Have backup equipment! Even if you test beforehand, sometimes things can go wrong. Be prepared with backup equipment so that you can quickly switch to a backup if necessary.
Engage with your viewers. Talk to them, answer their questions, and make sure they’re involved in the livestream. Having a call to action will help continue the engagement, too! Asking them to subscribe so that they can be notified the next time you go live will help boost your future audience numbers.
Use a Teleprompter. This will help ensure that you don’t miss anything important that you want to say during the livestream.
Do record your livestream. This way, you’ll have a recording of your livestream that you can use for future reference or editing. You can always reuse video footage to create new videos in the future.
Don’t livestream in a place with a lot of background noise. Viewers will have a hard time hearing you if there’s too much noise in the background. It can be a great idea to rent out studio space that is built with video production in mind to avoid any outside noise.
Don’t use a terrible internet connection. This is arguably the most important livestreaming tip on this list! A weak internet connection will result in a poor livestream quality, which will turn viewers off and make it less
Don’t try to do too much at once. If you’re livestreaming and trying to do something else (like working on a presentation), it will be difficult to give your livestream the attention it deserves.
Don’t forget to promote your livestream. Let your viewers know when and where they can watch your livestream. You should be promoting days in advance so that more people will be likely to see it. You should also be promoting it more than just once.
Don’t end your livestream abruptly. Livestreams should have a natural ending, otherwise, it will appear as if you just stopped caring or ran out of time. Try to plan ahead so that you know when a good time to end the livestream is.
Don’t forget to say thank you to your viewers! This is always a nice way to end a livestream and it helps show your appreciation for their engagement.
Livestreaming can be a great way to connect with your audience and build hype around your brand. By following these livestreaming tips, you can ensure that your livestream is high-quality, engaging, and entertaining. Just make sure to avoid common livestreaming mistakes, and you’ll be well on your way to success!
Why you should hire a production company to help with your Livestream
There are a few reasons you may want to consider hiring a professional livestream production company to help with your next livestream.
First and foremost, they will have the experience and expertise to ensure that your livestream is high-quality and runs smoothly. If you’re unfamiliar with livestreaming or video production, it can be difficult to know how to set up everything properly. A livestream production company will have the knowledge and equipment to ensure that your livestream is top-notch.
Another reason to consider hiring a livestream production company is that they can help you with promotion and marketing. They can use their experience and connections to help get the word out about your livestream so that more people will be likely to see it.
Finally, a production company can take care of all the logistics for you so that you can focus on other things. They can handle set up, tear down, and everything in between so that you don’t have to worry about it. This can be a great way to reduce stress and make sure that everything goes according to plan.
If you’re considering livestreaming for your business or brand, hiring a professional production company is a great way to ensure success. Reach out to a local company today to get started!
Why Work with C&I Studios?
C&I Studios is a production company that has a lot of experience with livestreaming and broadcasting. We have a team of experts who can help you with everything from set up to tear down. We can also help with promotion and marketing so that more people will be aware of your livestream.
If you’re interested in working with us, please reach out! We would be happy to chat with you about your livestreaming needs and see how we can help. Thank you for considering us!