Skip to content

The Ultimate Guide to Amazon Product Videos

Selling products on Amazon might seem like a set-it-and-forget-it type of situation. It’s one of the biggest online retailers out there, so while it’s highly likely people will find your products with a simple search, you should still be doing more to promote your products.

And that’s when product videos come in quite handy. Especially on Amazon!

Product videos are a key element in video marketing and can be extremely beneficial for selling products on Amazon. In fact, Amazon has a video section on every product page for sellers to upload their videos.

Creating a video might seem like a daunting task, but it doesn’t have to be complicated! We’ve created a quick guide on how to get started producing high-quality product videos for your Amazon listings to help you.

Why is marketing on Amazon with video a great way to show off your products?

The answer is pretty simple: video drives sales. Especially product videos!

Product videos are meant to give potential buyers a better look at the product they’re interested in, and help inform their decision. It shows them all of the finer details and functions of a product they might be interested in purchasing and can help improve your click-through and conversion rates.

Not only that but posting product videos on your Amazon listings also helps you to rank higher in search results. So if you’re not already incorporating video into your Amazon product listings, now is the time to start.

So if you’re not using video to market your products on Amazon, you’re missing out on a huge opportunity.

So, how do you create an amazing video for your Amazon product?

First, you need to figure out what type of video you want to create. There are a few different options, each with their own benefits:

A video that shows the product in use

An unboxing video

A video that compares your product to similar products on the market

Once you know what kind of video you want to create, it’s time to start planning. scripting, and filming!

Once you’ve finished filming, it’s time to edit in postproduction. This is where you’ll add in any graphics, music, or voiceovers that you want to include in your video.

Once you’ve edited your video and are happy with the final product, it’s time to upload it to Amazon! Amazon makes it easy to add videos to your product listings, and they’ll even host the video for you.

All you need to do is go to your product page on Amazon, click on the “Add video” button below the main image, and select the video file you want to upload. Then, just add a title and description for your video, and hit “Submit.”

And that’s it! You’ve now successfully added a video to your Amazon product listing. Wasn’t that easy?

Still not sure you’re heading in the right direction? Here are some tips and tricks to help you further:

  1. Keep it short and sweet

When it comes to video length, less is definitely more. In fact, the sweet spot is around 2 minutes. Any longer and you risk losing your viewer’s attention. Of course, you don’t want it to be too short, either because you may not be able to give the viewer enough information in a short span of time.

  1. Invest in quality

While you don’t need to break the bank, it’s important to invest in quality video production. This means hiring a professional video team or, at the very least, using high-quality video equipment. Consider hiring a professional production crew to help you through the entire process. By working with a professional company, you’ll have access to high-quality equipment, sets, studios, and so much more!

  1. Show, don’t tell

Remember, a video is worth a thousand words. So instead of trying to describe your product in detail, show your viewer what it can do. This could be through product demonstrations, customer testimonials, or even just video footage of the product in use.

  1. Optimize for search

Just like with any other type of content, you need to optimize your video for search. This means including relevant keywords in the title and description, as well as tagging your video with key phrases that people are likely to search for.

  1. Promote, promote, promote

Once your video is live, it’s time to start promoting it. social media is a great way to get the word out. You can also embed your video on your product page or create a landing page specifically for your video. You can also share your product video elsewhere, such as on social media or in your e-mailed newsletters with links back to the Amazon listing itself to drive sales.

By following these tips, you can create an amazing video that will help boost your sales on Amazon and help you boost your online following, too.

What Should I look for in a Professional Production Studio?

When it comes to producing product videos for your Amazon listings, you’ll want to make sure that you work with a professional production studio that has experience in video marketing.

There are a few things you should look for when choosing a video production company:

  • A strong portfolio: Look at the studio’s past work to get an idea of their style and quality.
  • Experience with video marketing: Make sure they understand how to produce a video that will help you achieve your marketing goals.
  • An experienced production crew: The studio should have a team of professionals who can help you through every step of the video production process.
  • A focus on quality: The video should be high-quality, both in terms of production value and content.
  • A creative team: The video studio should have a team of creatives, including writers, directors, and editors, who can help bring your vision to life.
  • Competitive pricing: Get quotes from several studios to compare pricing.
  • Access to the right equipment: The video studio should have access to high-quality video equipment, including cameras, drones, and lighting.

By working with a professional video production company, you can be sure that your product video is of the highest quality and will help you achieve your desired results. They won’t let you forget anything during production!

Why Should I Work with C&I Studios on my Amazon Product Videos?

At C&I Studios, we have a team of experienced professionals who are dedicated to helping our clients achieve their video marketing goals. We have a strong portfolio of work, and our team has a wealth of experience in video marketing.

We understand the importance of quality video production, which is why we use high-quality video equipment and work with a team of experienced professionals. We also understand the importance of optimizing your video for search, which is why we focus on creating videos that are keyword-rich and informative.

We offer competitive pricing, and we’re confident that we can help you create an amazing video that will help increase your sales on Amazon. Contact us today to learn more about our video production services.

Hide picture