Producing a video, no matter what kind, can be a large and stressful project. From scripting to storyboarding to filming to editing, there are a lot of moving parts that have to come together to create a cohesive and entertaining final product. But, video is one of the strongest marketing strategies around in today’s technological world.
So, it’s bound to happen that something falls through the cracks every now and then. But there are some things that are so important to the success of a video shoot that forgetting them can really throw a wrench in the works.
Here are some things most people forget when producing a video shoot:
The Location
One of the most important aspects of any video shoot is the location. The location sets the tone for the entire video and can make or break the production. So, it’s important to spend some time scouting out locations that will work well for the type of video you’re trying to produce.
Another important aspect of securing a location is making sure that you’re legal to film there! Many locations, like parks or businesses, require permits in order to film. Or, you’ll need to make sure you have permission to film on any privately owned property, such as someone’s backyard or an amusement park. So, be sure to do your research and get the proper permits and permissions before you start filming.
It can be very easy to think that just because a park is public that you don’t need official permission to film there, but you could be very wrong! And being wrong will cost you time and money in the long run.
The Audio
Another important aspect of any video shoot is the audio. Great audio can make a huge difference in the quality of the final video. Your audience won’t continue to watch your video if they can’t hear the audio or understand it. So, be sure to invest in some good microphones and take the time to test them out before the shoot.
You should also make note of what music will be playing at the time of the shoot. If you’re filming in a public place, like a park or an amusement park, you’ll need to get permission to use any copyrighted music that will be playing in the background.
The Lighting
Lighting is another critical element of any video shoot. Poor lighting can make even the best video look bad. So, be sure to spend some time planning out the lighting for your shoot and make sure you have all the necessary equipment.
Of course, the type of lighting you choose depends on your location. Don’t think that you can use the same lights indoors as you can outdoors. You want to make sure that you have appropriate lights for every location!
The Gear
Of course, you can’t forget about the gear- cameras, lenses, tripods, etc. Be sure to have everything you need for the shoot and that it’s all in good working order.
Keep in mind the location type when you’re trying to decide what types of gear you’ll need to have on hand. Indoor shoots will require different gear than outdoor shoots.
It’s also a good idea to have back ups! Making sure that you have an extra camera, lens, tripod, or any kind of gear in case something breaks or someone forgets to charge it will make it possible for your production to continue to run smoothly.
The Schedule
Last but not least, don’t forget to create a schedule for the shoot. This will help keep everyone on track and make sure that everything gets done that needs to be done.
Having a proper schedule is effective communication between all the different departments working on your video shoot. Make sure you include time for set-up, filming, breaks, and wrap-up. It can also be a good idea to schedule for reshoots just in case! Having that extra time built in already will make sure that your project isn’t delayed.
The Budget
Don’t forget to create and stick to a budget . Video production can be very expensive, so it’s important to make sure you’re aware of all the costs that will be associated with your shoot.
Some things to consider when creating your budget are the cost of the location, permits, gear, crew, food, and any other miscellaneous costs that might come up.
Creating a budget before the shoot will help to make sure that everything goes smoothly and that you don’t end up going over budget!
The Crew
Last but not least, don’t forget about the crew! A great video shoot requires a team of talented and dedicated people. Be sure to hire people who are experienced and who you can trust to do a great job.
When considering the crew, you should also consider their needs. They need payment, proper gear, and a place to stay if they’re coming from out of town. Make sure you take all of this into consideration when creating your budget!
Don’t forget- producing a video shoot is a lot of work. But if you keep these things in mind, you’re sure to produce a great final product! So, there you have it. These are a few things many people can forget when producing a video shoot.
How can I make sure to not forget these things?
Hiring a production company to do all of this work for you is the best way to avoid forgetting any of these steps! They will handle all of the logistics and make sure that everything goes smoothly. All you need to do is provide them with your vision for the project, and they’ll take care of the rest.
If you’re set on doing it yourself, the best way to avoid forgetting any of these steps is to create a checklist of everything that needs to be done. That way, you can check each item off as you go and make sure that nothing is forgotten.
Where Can I Find a Production Company to hire?
Look no further! C&I Studios is ready to take on your next video production! We have a team of experienced professionals who are dedicated to making your vision a reality.
Our expertise is in creating high-quality corporate videos, commercials, music videos, and more. We’ve worked with clients all over the world, so we’re confident that we can deliver a great final product no matter what your project entails. We also have fantastic crews available as well as studios and gear rentals at your disposal!
If you’re interested in learning more about C&I Studios or hiring us for your next project, feel free to contact us today to get started! We are happy to answer any questions you may have about the production process!