If you’ve found yourself with a little extra marketing budget this year, congratulations! Whether your company had an unexpectedly good year or you simply planned ahead, having leftover marketing funds is always a nice problem to have.
When you have extra money to reinvest back into your company, it can seem overwhelming when trying to decide where and how to spend it. To ensure you’re making the most of your marketing budget, you want to know what sort of options you might have.
Budget Spending Ideas:
So, what should you do with that extra cash that would benefit your company’s marketing efforts the most? Here are a few ideas of how you can spend your leftover marketing budget:
Invest in content marketing
Content marketing is a long-term strategy that can pay off big time if done right. By creating and distributing high-quality, valuable content, you can attract new leads and convert them into customers. TikTok is one of the fastest-growing social media sites today. So creating amazing content for any of your social media platforms is a great way to spend your leftover money.
If you’re not sure where to start, consider hiring a content marketing agency or consultant to help you get the most bang for your buck.
Create or update your website
Your website is one of the first impressions potential customers will have of your company, so it’s important to make sure it’s up to date and looking its best. If your website is in need of a facelift, now is the time to do it.
If you don’t have a website yet, don’t worry – there are plenty of easy-to-use website builders out there that can help you get started. Or you can easily spend that extra money on hiring a professional that will make your website truly stand out.
Social media is a powerful marketing tool that can help you reach new audiences and connect with customers and prospects. If you’re not already active on social media, now is the time to start.
Not sure where to begin? Try running a social media contest or launching a paid social media campaign. These are both great ways to get more eyes on your brand and attract new leads.
Do some market research
If you’re not sure what your target market is, or you want to learn more about your customers’ needs and wants, conducting market research is a great use of your leftover marketing budget.
There are a variety of market research methods you can use, from surveys to focus groups to interviews. No matter which method you choose, you’ll be able to gain valuable insights that will help you shape your marketing strategy.
Try out a new marketing channel
If you’ve been wanting to try out a new marketing channel but haven’t had the budget to do so, now is your chance. Whether it’s email marketing, retargeting ads, or even something more traditional like radio or TV advertising, experimenting with new channels can help you reach new audiences and grow your business.
Just make sure to do your research first and create a plan for how you’ll measure success before you launch any new campaigns. If you don’t have any ideas, consider talking to a professional marketing company, even if it’s just a consultation. They can help you find new channels and ideas on how to get started.
Boost your SEO efforts
Search engine optimization is an important part of any marketing strategy, but it can be easy to let your SEO efforts fall by the wayside if you’re not actively paying attention to it. What can you do to boost your SEO?
If you have any extra money in your marketing budget, consider using it to improve your SEO. This could mean hiring an SEO expert to help you optimize your website and content, or simply investing in some SEO software to help you do it yourself. Professionals can also help you identify your SEO strengths and weaknesses so that you know what needs your attention and budget the most.
Sponsor an event or cause
Sponsoring an event or cause is a great way to get your company’s name out there, especially if it’s something that aligns with your values. Not only will you be supporting a good cause, but you’ll also be able to reach new audiences and build goodwill for your brand.
When choosing an event or cause to sponsor, make sure it’s something that would resonate with your target market. And be sure to promote your sponsorship – post about it on social media, send out a press release, and make sure your website mentions it as well.
Giving back to the community is always a good use of marketing budget – so if you have some leftover, consider using it to sponsor an event or cause. It shows your audience that you care about your community.
Why work with C&I Studios?
At C&I Studios, we understand the importance of marketing and we want to help you make the most of your budget. We offer a variety of services that can help you reach your target market and grow your business.
We have a team of professionals who are experts in their field and who are passionate about what they do. We would love to help you with your marketing goals, so please don’t hesitate to reach out to us for a consultation. C&I Studios can’t wait to help you put that extra marketing budget to work.
Contact us today to learn more about how we can help you!