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TikTok marketing trends for companies in 2023

As the world of marketing continues to change and evolve, so too do the platforms that companies use to reach their target audiences. One platform that has seen a recent surge in popularity is TikTok.

With over 800 million active users worldwide, TikTok has quickly become one of the most popular social media platforms. And, as more and more brands are beginning to realize the potential of this platform, we expect to see even more companies using TikTok as part of their marketing strategy in the coming year.

If you’re not already on TikTok with your company, now is the time to sign up! Because TikTok is not going anywhere and more and more people are going to use it, giving you a huge audience with little effort. And with a little bit of extra effort, then you’ll be sure to be a popular creator!

So, what can we expect to see from TikTok marketing in 2023?

2023 is just around the corner. So now is the time to understand which trends are going to take over, which trends will continue, and what trends are over and stale. It can be difficult to understand everything about this constantly changing landscape, but don’t worry- we’re here to help.

Here are a few trends to keep an eye on:

  1. Increased Use of Influencers

One trend that we expect to see more of in 2023 is the use of influencers to promote brands on TikTok. Influencer marketing has become increasingly popular in recent years, and TikTok is the perfect platform for this type of marketing.

With influencers, brands can reach a large number of people with a message that is authentic and relatable. This can help to increase brand awareness and even sales.

Of course, not all influencers have the same following, so you’ll want to be picky about who you choose to work with. If your company’s audience is elder Millennials that have young families, then you might not want to work with an influencer that has an audience consisting of mostly Gen Z- that is, unless you’re looking to expand and grow your audience.

You’ll also want to consider follower numbers. A budding influencer with merely hundreds of followers might not get you the amount of exposure you’d get with someone who already has thousands of followers. However, working with someone more established might cost you more money in the long run, so it really depends on your budget and what you’re looking to share with them.

  1. More Creative Content

Another trend that we expect to see more of in 2023 is more creative content. TikTok is all about creativity, so it only makes sense that brands would create more innovative and interesting content to post on the platform.

We expect to see brands experiment with new formats, such as short-form videos, live streams, and even augmented reality. This will help to capture the attention of users and stand out from the competition.

TikTok is continually changing, allowing for more and more creativity among its creators and influencers. So, if your brand isn’t afraid to experiment, then you could see some great results from your TikTok marketing efforts in 2023.

  1. More Interactive Content

In addition to being creative, brands will also need to create more interactive content in 2023. TikTok users are known for being highly engaged, so brands that can create content that encourages users to interact will be more successful.

Interactions lead new viewers to your content directly. Through duets or stitches, and other interactions that are yet to come, someone else’s audience is going to be able to click back to your profile and be able to follow you, and see your previous videos. Giving your videos a call to action will help people know that you want them to interact. You can start your video with “stitch this with” if you’re starting a challenge that you want people to interact with.

These features allow users to record themselves reacting to or interacting with your content. This is a great way to increase engagement and get your brand noticed.

  1. Greater Use of Paid Advertising

Finally, we expect to see a greater use of paid advertising on TikTok in 2023. As the platform continues to grow in popularity, we expect that more brands will be willing to invest in paid advertising to reach their target audiences. Paid advertising will be one of your best friends on TikTok.

When scrolling through your For You Page, it might seem like every few videos are paid advertisements, but they are usually disguised to fit in with other TikTok videos so that you don’t notice that you’re watching a paid video all the time, which is brilliant. It puts your videos in front of as many people as possible to increase your visibility, follower numbers, and interactions, and if you do so in a way that engages them like any other popular profile. You can even recreate old videos or repurpose old footage  for your paid advertisements.

Paid ads on TikTok can be highly effective, so we expect to see more companies using this tactic to boost their visibility and reach in the coming year.

How Can I Make Sure to Follow These Trends?

By working with C&I Studios, a professional production company, you can ensure that your brand is ahead of the curve and following all the latest TikTok marketing trends. Our team of experts will work with you to create content that is creative, interactive, and engaging. We’ll also help you to identify influencers that are a good fit for your brand and create paid advertising campaigns that will reach your target audience.

We have the tools to help you create dynamic videos for your TikTok presence, as well as videos that can be shared across all of your social media platforms, e-mail, website, and anywhere else you share video content.

Are you ready to start using TikTok as part of your marketing strategy? Contact us today to learn more about how we can help you get started. We’ll work with you to create a custom strategy that meets your specific goals and objectives.

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