There’s no doubt that TikTok is one of the hottest social media platforms right now. With over 1 billion active users worldwide, it’s a great place for brands to reach a large, engaged audience. It’s also a great place to show off your brand’s story and express creativity while improving the visibility of your brand and sales.
But with so many brands competing for attention on TikTok, how can you make sure your content stands out?
Why is TikTok an Important Platform to Use?
Before we talk about the best practices, it’s important to understand why you want to put so much effort into TikTok in the first place.
To start with the obvious, TikTok is a video-sharing social networking service. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to one minute (three minutes for some users).
It’s widely used by teenagers and young adults, which makes it an ideal platform to reach out to this demographic. TikTok is a great way to connect with a young, engaged audience that is hard to reach on other platforms. Of course, there are many other age ranges also interacting on the platform, but the target audience is the younger adult gaze.
TikTok is also unique in the way that it encourages creativity and promotes expression through its video format. This is a key reason why TikTok has become so popular, as it allows people to be creative and share their talents with the world in a short amount of time.
How can TikTok Benefit Brands?
There are many ways that TikTok can benefit brands, but here are some of the most important ones:
Reach a young, engaged audience:
TikTok is a great way to reach out to young adults who are hard to reach on other platforms. The short-form video format also encourages creativity and expression, which can make your brand more relatable to this demographic.
Increase brand awareness and exposure:
With over 1 billion active users worldwide, TikTok provides an opportunity to increase your brand’s exposure to a large audience.
Increase sales and conversions:
TikTok can be used to drive traffic to your website or online store, which can lead to increased sales and conversions.
TikTok can be used to generate leads for your business, which can then be converted into customers.
Connect with customers
TikTok provides a unique opportunity to connect with your customers on a personal level. The platform allows you to show the human side of your brand and build relationships with your customers.
Now that we’ve talked about some of the benefits of TikTok for brands, let’s talk about how to make sure your content stands out on the platform.
Here are some best practices for brands on TikTok:
- Keep your videos short and sweet
TikTok is all about quick, snackable content. Videos on the platform should be between 15 and 60 seconds long, with the vast majority falling somewhere in the 15-30 second range. This is shorter than most other social platforms, so you’ll need to be concise and to the point in your videos.
- Be creative with your content
While TikTok is mostly known for its fun, lighthearted content, that doesn’t mean you can’t get creative with your videos. There’s a lot of room for creativity on the platform, so don’t be afraid to experiment with different video formats and styles. Great content and videos can really improve your SEO ranking, so you want to be consistent with great content.
- Use TikTok’s editing features
TikTok has a lot of great built-in editing features that you can use to make your videos more unique and engaging. From using filters and effects to adding music and sound effects, there are plenty of ways to customize your TikTok videos.
- Use hashtags and challenges
Hashtags and challenges are a great way to get your videos seen by more people on TikTok. When you use popular hashtags, your videos will show up in the hashtag feed where users can discover them. And when you participate in popular challenges, your videos will be featured on the challenge page.
- Engage with your audience
The best way to grow your TikTok following is to engage with your audience. Reply to comments, like and share other users’ videos, and generally be social on the platform. When you engage with your audience, they’ll be more likely to watch and share your videos.
- Promote your TikTok videos on other platforms
While TikTok is a great platform for reaching a new audience, you shouldn’t neglect your existing social media following. cross-promote your TikTok videos on other platforms like Twitter, Instagram, and Facebook to drive even more traffic to your content.
- Collaborate with other TikTok users
Collaborating with other TikTok users is a great way to reach a new audience and grow your following. When you team up with another user, you can both promote each other’s videos to your respective audiences. This is a win-win situation for both parties involved.
- Use paid advertising
If you really want to give your TikTok videos a boost, you can use TikTok’s paid advertising features. TikTok offers a variety of ad formats, so you can choose the one that best fits your goals and budget. Paid advertising is a great way to reach a larger audience and get more views on your videos.
By following these best practices, you can make sure your TikTok videos stand out from the crowd and reach a larger audience. TikTok is a great platform for brands, but only if you’re willing to put in the work to create engaging content. So get out there and start making videos!
How can you make time for content creation?
It can be difficult to find the time to put into creating content that’s creative, relatable, and evergreen. But that’s what we’re here to help you with!
One way to make time for content creation is to hire a social media manager or video editor. This will free up your time so that you can focus on other aspects of your business.
You can find social media managers, video editors, and more at professional production companies like C&I Studios! C&I Studios is a full-service production company specializing in social media content, as well as many other types of video and film production. We can help you with everything from scriptwriting to video editing so that you can focus on what you do best.
If you’re interested in learning more about how C&I Studios can help you create great content, contact us today! We’d be happy to chat with you about your content needs and see how we can help.