We are on the cusp of a new era in video production. Not only are we able to capture the world around us on film, but we’re able to change reality as it is in our videos. Augmented reality (AR) is poised to change the way we create and consume video content.
AR experiences can be used to create interactive videos that is more engaging and immersive than traditional video content. For example, imagine being able to view a dance performance from multiple angles or see a detailed explanation of how a dress is made as it is being assembled.
AR also has the potential to change the way we consume video content. For example, imagine being able to view a movie in your living room with friends who are in different parts of the world. Or being able to walk around a virtual 3D recreation of a historic site or architectural landmark.
What is AR or Augmented Reality?
AR allows us to blend the physical and digital worlds in ways that was thought to be previously impossible. This opens up a whole new world of possibilities for video content creators. Augmented reality takes the world around us and changes it as needed to get the right effect. It places things in our world, takes things away, but doesn’t create a whole new world around us like virtual reality does.
Augmented Reality is the result of the technological convergence of several key trends:
- Rapid advances in computing power and storage capabilities
- The widespread adoption of smartphones and other mobile devices
- The explosion of social media
- The rise of Big Data
All of these factors have come together to create a perfect storm for AR. And it’s not just gamers and early adopters who are taking notice. Major brands and businesses are starting to explore how they can use AR to enhance their products and services.
Here are some examples of how AR is being used today:
- Coca-Cola used AR to create an interactive vending machine that allowed people to play a game and win prizes.
- Adidas created an AR app that allowed people to customize their shoes and see how they would look before they bought them.
- Retailers like IKEA and Target launched AR apps that allows shoppers to see how furniture would look in their homes before they buy it.
- Pokemon Go uses AR in their app to help you “find” characters throughout the real world as you go on walks outside. You can catch the characters, use them to battle others, and even hatch new characters as you walk. Many other games use the same technology to make interacting with the real world feel like a new experience!
These are just a few examples of how AR is being used today. The possibilities are truly endless. As computing power and storage capabilities continue to increase, we will see even more amazing AR applications in the years to come.
So what does this mean for video content creators?
Simply put, it means that the future of video is AR. We can no longer think of video as a separate medium from other forms of content. Video must be integrated into our marketing, advertising, and product development strategies.
How Can I Use Augmented Reality in my Videos?
There are quite a few different ways to incorporate augmented reality into your videos. You can easily check out our previous post about how to incorporate it here. But, here are a few quick ideas to get you started:
Creating interactive experiences
AR can be used to create interactive experiences that engage viewers on a deeper level. For example, you could use AR to create an interactive game that people can play while they watch your video. It can be incredibly entertaining to play AR games and it can also be used to promote your brand and products.
Product demonstrations and how-to tutorials
AR can be used to create product demonstrations that show viewers how a product works. This is especially useful for complex products that are difficult to understand without seeing them in action. AR can also be used to create how-to videos that guide viewers step-by-step through a task.
Virtual tours
If you have a physical space that you want to showcase, AR can be used to create virtual tours. This is a great way to give viewers a taste of what your space looks like without them having to be there in person.
Enhancing the viewer experience
AR can also be used to enhance the viewer experience by providing additional information about the video content. For instance, you could use AR to display information about the location of a scene in a video or to provide background information about the characters in a video.
Adding an element of fun
AR can add an element of fun to your video content. For example, you could use AR to turn your video into a choose-your-own-adventure story or to add Easter eggs that viewers can discover.
If you’re interested in incorporating AR into your video content, there are a few things to keep in mind…
Make sure your content is engaging
As with any video content, it’s important to make sure your AR experience is engaging and enjoyable for viewers. You want people to keep coming back for more content and keep them interacting with your existing content.
Keep it simple
Don’t try to do too much with AR. Stick to one or two features that you want to focus on and that will enhance the viewer experience. AR on its own is already fantastical still in today’s world of technology, so keep it simple so that it’s easy for your audience to digest.
Test it out
Be sure to test your AR experience before you release it to the public. This will help ensure that everything works as intended and that viewers have a positive experience. Sending out experiences that are only half finished or completely full of bugs will not bode well for your brand’s reputation, especially if you make a habit out of it.
How can I create AR experiences?
Creating a Augmented Reality sequences for your film productions can be done in a few different ways:
- You can use an AR toolkit such as Vuforia or ARKit to create the experiences yourself. This option is best if you have some coding experience and are comfortable working with complex software.
- You can hire an AR company to create the experiences for you. This option is best if you don’t have the time or resources to create the experiences yourself. You can hire C&I Studios. We are an idea agency that specialized in film production, animation, and other content creation!
- You can use an AR platform such as Aurasma or Blippar to create the experiences. This option is best if you want to create simple experiences without having to learn how to code.
No matter which option you choose, it’s important to remember that AR experiences should be designed to enhance the viewer experience, not take away from it. Keep your AR experiences simple and focused on one or two key features to ensure that your viewers have a positive experience.
Now, make your way into the future!
AR experiences are the future of video. By incorporating AR into your video production, you can create interactive, engaging, and fun experiences for your viewers. So don’t wait – start planning your AR video content today! If you don’t you’ll be missing out on a huge audience, and eventually get left in the past! The possibilities are endless. As AR technology continues to evolve, we can only imagine what the future of video content will look like.
No matter what industry you’re in, there’s a way to use AR to enhance your video content and give your viewers a truly unique experience. Are you ready to take your video content to the next level? Contact us today to get started!