How to Build Your Brand with Videography and Photography
4% of consumers make a purchase after they view a socially branded video. 39% of consumers will leave your website if your images don’t load quickly enough.
Images, whether they’re moving or still are essential, especially when you’re trying to reach an online audience. And when done correctly, photography and videography can quickly become a vital part of your brand.
But only if you know how to use brand promotion using images correctly. We want to help you promote your brand.
Keep reading to learn everything you need to know about building your brand with videography and photography.
What Brand Promotion Is
A company uses marketing to get a customer to buy their products and/or services. Companies use branding to build customer loyalty and create long-term relationships with them.
When done well, a brand name can become synonymous with a product such as:
Thanks to various marketing strategies such as promotions and commercials, a product can soon become a household name. While your business may never reach that level of brand recognition, it’s still important to brand your business.
Why You Should Use Photography to Brand Your Business
There are good reasons why brands incorporate visuals into their brand stories. Visuals do the following for your business:
- Supports your brand identity
- Translate your company’s personality
They say you never get a second chance to make a first impression. A professional photograph makes a lasting first impression.
Good Photography Commands Attention
Images are powerful when done correctly. Especially since they catch people’s attention much more quickly and powerfully than words containing details can.
Consumers can view as many as 5,000 ads every single day.
That’s a lot of clutter.
A good photograph can not only help capture your target market’s attention but keep it as well.
How to Use Photography to Brand Your Business
You can’t just snap a photo of any old thing and hope for the best. Photography is an important part of your marketing strategy, so you should take the time to build up a concept first.
If you’re stuck for ideas, head to sites like Pinterest and Instagram to see what images your competition is using. See what photos capture your attention the most.
Remember that your goal is to communicate a message to your audience through imagery. Make sure that the photos you choose translate your brand’s personality and are consistent.
Think Like Your Target Market
Pretend you’re a potential customer. You’re not designing and choosing images for yourself. You’re doing it for them.
Use images that your typical consumer will most positively respond to.
Focus on Your Message
Consider the following when sorting through images:
- Current color trends
- Trends in visual communication
- Natural lighting
- Good composition
People buy products and services because it triggered an emotion in them. Aim to translate sincere emotions that will encourage people to take the right kind of action.
Why Videography is Important to Branding
72% of consumers learn about products and services by watching a video. And 83% of them would consider sharing videos they liked with others.
Sharing videos help with the following:
- Increases brand awareness
- Improves customer engagement
- Increases ROI (return on investment)
In 2019, videos account for around 78% of internet traffic around the globe. And with so many people being visual learners, it’s a great way to educate your audience and get them to remember your message.
How to Create Great Videos
A great video tells a story. A bad video tries to sell a product or service.
Your goal should be to provide value to your customers while also appealing to their needs and hidden desires.
Keep in mind you’re not making a movie here.
You Have 10 Seconds or Less to Capture Their Attention
And most consumers have a short attention span. In fact, many viewers will click away from your video within 10 seconds or less.
Make them short and to the point. You can do that by asking questions and/or using teasers to capture and keep their attention.
Laughter, Inspiration, Education
If you focus on creating a video that immediately shows a consumer why they should watch it, they’re more likely to continue watching it until the end. You can answer that question that in a few ways:
- Make them laugh
- Inspire them
- Teach them
If you’re worried that your type of business shouldn’t be making people laugh, that’s not true. Life is already hard and serious enough.
There are ways any company can use humor, fun, and the energy of playfulness to getting people to relax and enjoy themselves. Meanwhile, a stiff and boring video will have everyone tuning out immediately.
Optimize Your Visuals for SEO
Just like you can optimize your written content for SEO (search engine optimization), you can do the same for both photography and videography.
Before uploading your photos or videos to any social media or sharing sites, host them on your own website.
Enable embedding on your videos to help you receive more inbound marketing links. You should also use video sitemaps.
Tag Your Images and Videos
Do not forget to add SEO descriptions. This helps Google and other search engines determine what your video is about and understand its content.
You can do this by tagging your videos and photos with relevant keywords. Use unique titles and write a description of the image or video, so consumers and search engines understand what they’re viewing.
Performing all of these steps for every video and photo you post will help search engines rank you higher. This will help consumers find your site more easily.
Don’t forget to share your videos on social media. Choose which social media sites your target audience is most likely to spend the most time on such as:
Some social media sites allow you to use the autoplay feature. You may also want to add subtitles for those who prefer to watch your video without the sound on.
Hire a Professional
It’s best to get help with brand promotion. Poor-quality videos and images do not convey the right message.
A professional videographer and/or photographer knows exactly how to capture your target audience’s attention and hold it.
We can help you build your brand using the right imagery. Contact us, and let’s work together.