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A Better Way To Sell Cocktails

A Better Way To Sell Cocktails
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Closeup of alcohol bottle with a tall glass and a silver colored cup with a woman in the background wearing red lingerie
Closeup of drink being poured by a woman into a silver colored shot glass
Drink being poured by a woman into a silver colored shot glass
Juice being added to a tall glass by a female in a red lingerie

We recently rebranded Next Door. And with the change came a better way to sell craft cocktails.

Next Door has been a staple of FATVillage for years, however, the community knew it by a different name. Despite being known as BREW, we always guided the vision for the space Next Door. It started with books (an entire wall of them) and matured from there.

Recently, we felt that the aesthetic of Next Door was failing to keep pace with our vision. We had outgrown our branding. Next Door is moody, sexy, and romantic. But we weren’t presenting it that way online. There was a disconnect. But not anymore.

If you’re interested in seeing Next Door’s new branding, you have to check out our portfolio. We’d love to hear what you think.

We’re a media company. It’s only natural that we use videos to liven our bar Next Door.

Video captures emotion more accurately than any other visual medium. It plays with the memories of the viewer, reaching them through nostalgia. Even with a soundtrack masking the chatter at the bar, the viewer can hear the indistinct converstations; they can hear the ice clinking against glasses; they can smell the aroma of citrus and mint wafting in the air; they can taste that first sip and feel warm liquor coat their lips.

These visual cues inspire real sensations — real memories. And that has the power to sell.

This is the video for our newest cocktail addition, The Parker. It was inspired by Valentine’s Day but is here to stay for a while. This is the first of many new drink menus you will see on our TVs. We hope you’ll watch them, feel them, and see if the final product tastes as good as your memories.

Classic: William Liev

Classic: William Liev

This is a Classic Advert that we shot at one of the Art Walks in Fort Lauderdale FL, starring William Liev. We wanted to center a series of spots that revolved around themes we consider to be timeless and vintage. We love to bring other decades into our own and finding the combination — aesthetically and otherwise — of elements we most enjoy about them.

We shot everything in front of a live audience for this series of spots. The truck was donated for the shoot courtesy of Julian Siegal, owner of The Riverside Market.

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Classic: Jay Aunut

Classic: Jay Aunut

This is a Classic Advert that we shot at one of the Art Walks in Fort Lauderdale FL, starring Jay Aunut. We wanted to center a series of spots that revolved around themes we consider to be timeless and vintage. We love to bring other decades into our own and finding the combination — aesthetically and otherwise — of elements we most enjoy about them.

We shot everything in front of a live audience for this series of spots. The live aspect of the shoot always helps us in terms of thinking spontaneously, which ultimately led to our favorite shots from the ad: the shot through the clothing rack.

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Classic: Jessica Burrows

Classic: Jessica Burrows

This is a Classic Advert that we shot at one of the Art Walks in Fort Lauderdale FL, starring the lovely Jessica Burrows. We wanted to center a series of spots that revolved around themes we consider to be timeless and vintage.

We love to bring other decades into our own and finding the combination — aesthetically and otherwise — of elements we most enjoy about them. We shot everything in front of a live audience for this series of spots.

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Classic: Yrma Perdomo

Classic: Yrma Perdomo

Here is another Classic Advert we shot at one of our Art Walks in Fort Lauderdale, FL. This one has Yrma Perdomo as our model. We filmed this and a series of other spots as part of a collection we are calling “Classic.”

The idea was to shoot in front of a live audience and still maintain an ageless air to the aesthetic of what we were shooting. There are certain things that will never change, and while we want to continue to progress, classic beauty is more often than not unmatched.

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Classic: Sara Bost + Zach Miller

Classic: Sara Bost + Zach Miller

This is a Classic Advert that we shot at one of the Art Walks in Fort Lauderdale FL, starring Sara Bost & Zach Miller. We wanted to center a series of spots that revolved around themes we consider to be timeless and vintage. We love to bring other decades into our own and finding the combination — aesthetically and otherwise — of elements we most enjoy about them.

We shot everything in front of a live audience for this series of spots. This shoot was especially interesting because we had the opportunity to focus on two dynamic subjects interacting with one another, propelling the impromptu nature of the shoot further.

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Classic: Josiah Sampson

Classic: Josiah Sampson

These are Classic Advertisements we shot at one of our Art Walks in Fort Lauderdale FL, starring Josiah Sampson. We wanted to center a series of spots that revolved around themes we consider to be timeless and vintage.

We love to bring other decades into our own and finding the combination — aesthetically and otherwise — of elements we most enjoy about them. We shot everything in front of a live audience for this series of spots.

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