C&I Studios is a TV commercial production company that has built broadcast ready spots for national brands since 2006. We produce commercials for television, streaming, digital, and social from one Los Angeles studio, covering concept, casting, production, and finishing in house. C&I Studios has shot commercial campaigns for H&M, Calvin Klein, Celsius, Mattel, and TCL, with casting, production, and post handled under one roof since 2006.
WHAT WE PRODUCE
TV & STREAMING SPOTS
:15s, :30s, and :60s commercials finished to broadcast and CTV spec, with picture, mix, and closed captioning delivered ready for clearance on national or regional buys.
DIGITAL & SOCIAL ADS
Pre-roll, paid social, and ad creative built for the feed, with hook first structures, subtitle safe framing, and formats for every placement.
CUTDOWNS & VERSIONING
One shoot becomes a campaign. Hero spot, cutdowns, 9:16 and 1:1 reframes, A/B variants, and stills, every deliverable formatted to the spec sheet of the platform it runs on.
CASTING & TALENT
Casting calls, talent direction, and usage agreements handled as part of production, whether principal talent, real people, or influencers, with usage terms scoped to your media plan.
PRODUCT & LAUNCH FILMS
Launch spots and product films with studio lighting, macro work, and motion design that make the product the hero, shot on 8K RED cinema cameras so stills come free.
AGENCY WHITE-LABEL
Full production and post under your agency’s banner. Your client relationship, our crew, stages, and finishing, with the discretion that arrangement requires.
COMMERCIAL WORK
Fashion, beverage, toys, and consumer electronics: H&M and Calvin Klein campaign work, Celsius brand spots, Mattel’s Save The Music program with Barbie, TCL product films, and Hawaiian Bros restaurant campaigns. Consumer brands are the home game.
Commercial productions run from our 30,000 sq ft Los Angeles studio and on location through our Fort Lauderdale and New York offices, with crews in Miami, Atlanta, Dallas, Las Vegas, and wherever the campaign shoots.
Tell us about your project
Frequently Asked Questions
How much does a 30-second commercial cost?
A professionally produced 30-second spot typically runs $5,000 to $50,000+ depending on concept, talent, locations, and finishing. A single-location spot with real people sits at the lower end; scripted concepts with cast, art department, and heavy post sit higher. C&I Studios quotes a flat project price after a discovery call, so the number is fixed before pre-production starts.
What is the difference between commercial and corporate video production?
Commercial video is advertising, spots made to run as paid media on TV, streaming, and digital platforms, built around a media plan, talent usage, and platform specs. Corporate video serves the company itself, with brand films, training, internal comms, and investor content. Same crew and cameras, different job, different rules.
Do you work with advertising agencies?
Constantly, both credited and white label. Agencies bring boarded concepts and C&I Studios executes production and post under their banner, or joins earlier to help develop the spot. The client relationship stays with the agency.
How does casting and talent usage work?
C&I Studios runs casting, negotiates rates, and papers usage agreements scoped to the actual media plan, covering territory, platforms, and term, before the shoot. That prevents re-negotiating usage after a spot performs and the buy expands.
What formats and platforms do you deliver for?
Broadcast and cable delivery specs, CTV/OTT platforms, YouTube, Meta, TikTok, programmatic display, and in-store or event screens. Every deliverable ships in the exact resolution, length, loudness, and caption format its destination requires, all from one master edit.
How long does commercial production take?
A typical spot runs four to eight weeks from creative approval to final delivery: pre-production and casting, one to three shoot days, then edit, color, mix, and versioning. Compressed timelines are workable when the media buy demands it.
Can one shoot produce both video and photography?
Yes. Shooting 8K means stills at print quality pull straight from the footage, and a dedicated stills team runs alongside motion when the campaign needs both. One production day, a full campaign's worth of assets.
What does a TV commercial production company do?
A TV commercial production company plans, shoots, and finishes advertising spots for broadcast and streaming. C&I Studios handles all of it under one roof in Los Angeles, from the creative concept and casting through filming and final color, so a brand works with a single team from first call to delivery.