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Commercial Video Production

ADS BUILT TO RUN EVERYWHERE

Commercial video production for brands and agencies that need broadcast-grade spots — TV, streaming, digital, and social — from one production partner. C&I Studios has shot commercial campaigns for H&M, Calvin Klein, Celsius, Mattel, and TCL, with casting, production, and post handled under one roof since 2006.

WHAT WE PRODUCE

TV & STREAMING SPOTS

:15s, :30s, and :60s commercials finished to broadcast and CTV spec — picture, mix, and closed captioning delivered clearance-ready for national or regional buys.

DIGITAL & SOCIAL ADS

Pre-roll, paid social, and platform-native ad creative shot for the feed — hook-first structures, subtitle-safe framing, and formats for every placement.

CUTDOWNS & VERSIONING

One shoot becomes a campaign: hero spot, cutdowns, 9:16 and 1:1 reframes, A/B variants, and stills — every deliverable formatted to the spec sheet of the platform it runs on.

CASTING & TALENT

Casting calls, talent direction, and usage agreements handled as part of production — principal talent, real people, or influencers, with usage terms scoped to your media plan.

PRODUCT & LAUNCH FILMS

Launch spots and product films with studio lighting, macro work, and motion design that make the product the hero — shot on 8K RED cinema cameras so stills come free.

AGENCY WHITE-LABEL

Full production and post under your agency’s banner. Your client relationship, our crew, stages, and finishing — with the discretion that arrangement requires.

FINISHED TO BROADCAST STANDARDS

An ad that cannot clear the network is just a video. We finish commercials to delivery spec — loudness-compliant mixes, closed captioning, slates, and the exact file requirements of broadcast, CTV, and every major ad platform. Color is graded in DaVinci Resolve on calibrated displays, music is licensed for your media plan, and usage rights for talent are papered before the shoot, not after the flight dates are booked.

Brands come to us directly; agencies bring us their productions. Either way, the spot ships on time, on spec, and looking like the budget was bigger than it was.

COMMERCIAL WORK

Fashion, beverage, toys, and consumer electronics: H&M and Calvin Klein campaign work, Celsius brand spots, Mattel’s Save The Music program with Barbie, TCL product films, and Hawaiian Bros restaurant campaigns. Consumer brands are the home game.

H&M town hall meeting. Two men and two women on stage sitting in white chairs
Bunnies Camp 2024 Tokyo
celsius featured image
Mattel Save The Music Barbie xylophones sitting in a row
IMG 7127
Hawaiian Bros Island Grill Las Vegas restaurant

Commercial productions run from our 30,000 sq ft Los Angeles studio and on location through our Fort Lauderdale and New York offices — with crews in Miami, Atlanta, Dallas, Las Vegas, and wherever the campaign shoots.

FREQUENTLY ASKED QUESTIONS

A professionally produced 30-second spot typically runs $5,000 to $50,000+ depending on concept, talent, locations, and finishing. A single-location spot with real people sits at the lower end; scripted concepts with cast, art department, and heavy post sit higher. We quote a flat project price after a discovery call, so the number is fixed before pre-production starts.

Commercial video is advertising — spots made to run as paid media on TV, streaming, and digital platforms, built around a media plan, talent usage, and platform specs. Corporate video serves the company itself: brand films, training, internal comms, and investor content. Same crew and cameras, different job, different rules — which is why we treat them as separate disciplines.

Constantly — both credited and white-label. Agencies bring us boarded concepts and we execute production and post under their banner, or we join earlier and help develop the spot. Your client relationship stays yours; our name appears only where you want it.

We run casting, negotiate rates, and paper usage agreements scoped to your actual media plan — territory, platforms, and term — before the shoot. That prevents the expensive surprise of re-negotiating usage after a spot performs and the buy expands.

All of them: broadcast and cable delivery specs, CTV/OTT platforms, YouTube, Meta, TikTok, programmatic display, and in-store or event screens. Every deliverable ships in the exact resolution, length, loudness, and caption format its destination requires — from one master edit.

A typical spot runs four to eight weeks from creative approval to final delivery: pre-production and casting, one to three shoot days, then edit, color, mix, and versioning. Compressed timelines are workable when the media buy demands it — tell us the flight date and we schedule backward from it.

Yes — shooting 8K means print-quality stills pull straight from the footage, and our photography team runs dedicated stills coverage alongside motion when the campaign needs both. One production day, a full campaign’s worth of assets.

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323-844-3326

Mon – Fri  ·  9 AM – 6 PM EST