What We Produce
C&I Studios is a TV commercial production company that has built broadcast ready spots for national brands since 2006. We produce commercials for television, streaming, digital, and social from our Los Angeles studio, covering concept, casting, production, and finishing under one roof. Recent commercial work includes Celsius, Calvin Klein, Mattel, TCL, and JBL.
TV & Streaming Spots
15, 30, and 60 second commercials finished to broadcast and CTV spec, with picture, mix, and closed captioning delivered ready for clearance on national or regional buys.
Digital & Social Ads
Preroll, paid social, and ad creative built for the feed, with the hook up front, subtitle safe framing, and formats for every placement.
Cutdowns & Versioning
One shoot becomes a campaign. Hero spot, cutdowns, 9:16 and 1:1 reframes, A/B variants, and stills, every deliverable formatted to the spec sheet of the platform it runs on.
Casting & Talent
Casting calls, talent direction, and usage agreements handled as part of production, whether principal talent, real people, or influencers, with usage terms scoped to your media plan.
Product & Launch Films
Launch spots and product films with studio lighting, macro work, and motion design that make the product the hero, shot on 8K RED cinema cameras so stills come free.
Agency White Label
Full production and post under your agency’s banner. Your client relationship, our crew, stages, and finishing, with the discretion that arrangement requires.
More Commercial Videos
Check Out More of Our Work
Beverage, fashion, toys, and consumer electronics make up most of our commercial work. Open any project for the full case study.
CelsiusA multi city commercial shoot with athlete talent, location management, and crew support from preproduction through final delivery.
Calvin KleinAn 8K branding animation for the CK x NewJeans collaboration, shown on the jumbo screen at the Tokyo Dome.
Mattel x Save the MusicA Hispanic Heritage Month celebration with the Save the Music Foundation, honoring musical traditions and music education.
TCLCoverage of the TCL event at CES in Las Vegas, turned into content ready for social media marketing.
JBLA brand activation video shot at a college football stadium, with JBL speakers where students actually use them.
Hawaiian BrosRestaurant video and photography at the Las Vegas Island Grill, from the drive thru line to the plate.
Land RoverA studio film for the Savage Defender, made to introduce the Defender to American audiences.
Montce SwimFashion video and photography for the swimwear brand, including a campaign on the beach in Malibu.
New Belgium BrewingA lifestyle ad for a holiday promotion, showing how New Belgium beers bring friends together.Frequently Asked Questions
A professionally produced 30 second spot typically runs $5,000 to $50,000 or more depending on concept, talent, locations, and finishing. A single location spot with real people sits at the lower end, and scripted concepts with cast, art department, and heavy post sit higher. We quote a flat project price after a discovery call, so the number is fixed before preproduction starts.
Commercial video is advertising, spots made to run as paid media on TV, streaming, and digital platforms, built around a media plan, talent usage, and platform specs. Corporate video serves the company itself with brand films, training, internal communications, and investor content. Same crew and cameras, different job, which is why we treat them as separate disciplines.
Constantly, both credited and white label. Agencies bring us boarded concepts and we execute production and post under their banner, or we join earlier and help develop the spot. Your client relationship stays yours, and our name appears only where you want it.
We run casting, negotiate rates, and paper usage agreements scoped to your actual media plan, covering territory, platforms, and term, before the shoot. That prevents the expensive surprise of renegotiating usage after a spot performs and the buy expands.
All of them. Broadcast and cable delivery specs, CTV and OTT platforms, YouTube, Meta, TikTok, programmatic display, and in store or event screens. Every deliverable ships in the exact resolution, length, loudness, and caption format its destination requires, all from one master edit.
A typical spot runs four to eight weeks from creative approval to final delivery. That covers preproduction and casting, one to three shoot days, then edit, color, mix, and versioning. Compressed timelines are workable when the media buy demands it. Tell us the flight date and we schedule backward from it.
Yes. Shooting 8K means stills at print quality pull straight from the footage, and our photography team runs dedicated stills coverage alongside motion when the campaign needs both. One production day, a full campaign’s worth of assets.
A TV commercial production company plans, shoots, and finishes advertising for broadcast, streaming, and digital. C&I Studios handles it under one roof in Los Angeles, from concept and casting through production, color, mix, and delivery to every network and platform spec.