When it comes to brand videos, there are a few essential elements that can make or break your video.
It’s important as a brand to create videos that will engage your audience. Videos and other long-form content tend to get more engagement than shorter content, so it’s important to make sure that your brand video is interesting and engaging.
What is a Brand Video?
A brand video is a way to tell your company’s or brand’s story and connect with your target audience on an emotional level. It should be authentic, creative, and engaging, while also conveying the key messages of your brand.
These videos can be used for a variety of purposes, such as brand awareness, lead generation, or even customer testimonials. No matter what the purpose of your brand video is, there are a few essential elements that it must have in order to be successful.
What are the Essential Elements of a Brand Video?
There are a few essential elements that every brand video should have. You can use this list as a checklist that will help you make sure that your brand video is as successful as possible.
You want to make sure that you create a brand video that is:
- Authentic: The last thing you want is for your brand video to come across as inauthentic or fake. People can see right through that, and it will only damage your brand’s reputation. Be sure to show the real people behind your brand and be transparent about what you do.
- Creative: A brand video is the perfect opportunity to show off your brand’s personality. Be sure to infuse your video with creativity and originality. This is what will make people remember your brand video and want to share it with others.
- Engaging: In order for people to watch your brand video all the way through, it needs to be engaging. This means that it should be interesting, entertaining, and informative. If your brand video is boring, people will tune out and you’ll miss the opportunity to connect with them.
- Conveying Key Messages: The whole point of a brand video is to communicate your brand’s key messages. Be sure that your video is focused on conveying these messages in an engaging and creative way.
By making sure to include and execute the following essential elements, you’ll have a brand video that’s authentic and engaging. Here are a few things to keep in mind when creating your brand video:
Length: A brand video should be no longer than 90 seconds. This is just enough time to capture attention and communicate your message without losing viewers. You don’t want a run-on video that people get bored of too quickly.
Content: Keep your brand video focused on a single message. Too much information will only confuse viewers and leave them with a negative impression of your brand. But you still want it to convey the right information to your audience. It’s a balancing act, for sure, but by planning ahead with a script or a storyboard, you can make sure that you’re telling a dynamic and easy-to-digest narrative.
Script: The script is the foundation of any brand video, and it should be well-written and engaging. Work with a professional video production company to ensure that your brand video has a strong script.
Visuals: The visuals in your brand video should be high quality and support the story you’re trying to tell. Again, working with a professional video production company will help you create stunning visuals for your brand video.
Storytelling: A brand video is an opportunity to tell your brand’s story in a creative and engaging way. Use this chance to connect with your audience on an emotional level and leave them with a positive impression of your brand.
Production Value: A brand video should be professionally produced in order to communicate the right image for your business. Poor production quality will reflect poorly on your brand. Having a high production value brand video will make you look more credible and trustworthy to your viewers.
Call to Action: Include a call to action at the end of your brand video so viewers know what you want them to do next. This could be anything from visiting your website to making a purchase. By prompting your audience to interact with your video or your website, you’re driving traffic to any and all of your online presence.
By following these essential elements, you can create a brand video that will effectively communicate your message and leave a positive impression on your viewers. Keep these things in mind as you begin planning your brand video and you’ll be well on your way to success.
How can I create a 90-second Brand Video?
While you can certainly film your own brand video, it’s not recommended- especially if you don’t have any or limited experience filming and/or editing videos. It can be a huge learning curve to produce a high-quality video, and you may not have the time to take to learn the finer intricacies of video production.
It’s worth your investment to make sure you have a professional working on your video production. They can make sure that things such as color correction are done correctly.
If you’re looking for a professional video production company to help you create a high-quality brand video, C&I Studios is ready, willing, and able!
We are a professional production company that specializes in video and film production. We’ve worked with clients all over the world to produce brand videos, commercials, web series, and more. We know what it takes to create a brand video that is both engaging and informative.
We offer full-service video production as well as services for different parts of the production process. We can help with everything from pre-production planning, such as storyboarding and script-writing to post-production editing and even distribution. No matter what your needs are, we can tailor our services to fit them.
If you’re interested in learning more about our brand video services, please contact us today. We would be happy to discuss your project with you in further detail and answer any questions you may have.