Long-form content is the future of marketing. Many brands are making the effort to create long-form content as part of a long-term marketing strategy.
This type of content is a great way to not only keep your current audience but to entice a whole new audience into paying attention to your brand.
Let’s learn more about long-form content, why other popular brands are making the switch, and why you should, too!
What is Long-form Content?
Long-form content is typically defined as articles that are over 1,000 words in length. However, some experts argue that anything over 700 words can be considered long-form. Longform content goes into greater depth than shorter blog posts or articles, providing readers with more comprehensive information on a given topic.
Long-form content also applies to video content. For example, a webinar, brand film, or an explainer video would be considered long-form content. Series are also becoming more and more popular because they keep an audience coming back for more content that’s similar to something they’ve already enjoyed.
Your audience wants to be able to consume as much relevant information as you can provide them without being interrupted by ads or having to wait too long for more.
In comparison to short-form content, long-form content tends to rank higher in search engines. This is because search engines view this type of content as being more informative and comprehensive. As a result, your website is more likely to appear as a top result when searchers are looking for information on a specific topic.
Why are Brands Making the Switch?
There are a number of reasons why brands are making the switch to long-form content.
The first reason is that long-form content ranks higher in search engines, as previously stated. In fact, studies have shown that articles over 2,000 words tend to rank the highest on Google. There’s a balancing act when it comes to making sure your content is optimized for search engines. But, even more SEO-friendly than articles are videos!
Long-form content provides brands with an opportunity to tell their story in a deeper, more meaningful way. Unlike traditional advertising, which is designed to interrupt people’s viewing experience, long-form content is designed to be consumed and enjoyed.
As viewers seek to avoid ads and consume more content, it’s important for brands to find new ways to reach their target audience. Longform content is an excellent way to reach people who are looking for quality, informative, and entertaining content.
Long-form content is also more shareable. People are more likely to share an article that they found valuable and that provided them with new information.
Finally, long-form content is more evergreen. This means that it will continue to drive traffic and leads long after it’s been published. Brands such as Pepsi, Corona Beer, L’Oreal Paris, and Anheuser Busch have moved into creating long-form series in order to better connect with their target audience.
Why Should You Make the Switch?
If you’re not convinced that long-form content is right for your brand, consider the following benefits:
Long-form content will help you rank higher in search engines, drive more traffic to your website, and generate more leads. That means that you’ll have more opportunities to put your content and brand in front of people who are interested in what you have to say.
Long-form content is more shareable and evergreen, which means that it will continue to bring in traffic and leads long after it’s been published.
Finally, long-form content provides brands with an opportunity to tell their story in a deeper, more meaningful way.
Long-form content is more shareable and will help you build a more engaged audience. Your audience will be able to send links to their family and friends to watch and consume as well. And long-form content is more evergreen and will continue to drive traffic and leads long after it’s been published. Evergreen content stays relevant much longer than traditional content.
If you’re looking for a way to better connect with your target audience and stand out from the competition, consider creating long-form content. It’s an excellent way to build thought leadership and establish your brand as an industry leader.
While some brands are hesitant to move away from traditional advertising, the benefits of long-form content are hard to ignore. Long-form content allows brands to:
- Tell their story in a deeper, more meaningful way
- Connect with their target audience in a new and innovative way
- Reach people who are looking for quality, informative, and entertaining content – Maximize their return on investment by creating content that people will actually want to watch
How Can You Create Long-Form Content Today?
If you’re ready to start creating long-form content, there are a few things that you need to keep in mind.
The first thing is to make sure that your content is well researched and comprehensive. You want to make sure that you cover all of the relevant information on a topic so that your audience can get everything that they need from your article.
The second thing to keep in mind is to make sure that your content is engaging and enjoyable to read. Remember, people are looking for quality content that they can consume and enjoy. If your content is dry and boring, people will likely not finish reading it.
Finally, you want to make sure that your content is shareable. Include social sharing buttons on your article so that people can easily share it with their family and friends.
Once you have all of that figured out, you’ll want to make sure you have to means to create your content. Hiring a marketing company can really make a difference here. Having access to quality production values, editing, and design can make your content look more professional and polished.
If you don’t have the budget to hire a company, that’s okay! There are still ways that you can create high-quality long-form content. You can start by writing articles yourself or teaming up with other writers in your industry to create guest blog posts.
Or, if you’re creating video content, you can work with a production company to help put your videos together. Professional production companies will have access to high-quality equipment and editing software that can really take your videos to the next level.
If you decide to create the content yourself, make sure you have a clear understanding of your target audience and what they’re looking for. Once you have that figured out, start brainstorming topics that would be relevant and interesting to them.
For people looking to create their own long-form video content, C&I Studios offers equipment and studio rentals! This is a great option for people who want to create high-quality content but don’t have the budget to hire a professional production company.
We hope this article has inspired you to start creating long-form content for your brand! If you have any questions or would like to learn more about our services, please contact us today.