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How to Build Brand Equity through Social Media

Did you know that social media marketing is one of the most efficient and effective ways to build brand equity? No joke, it really is! Social media can connect you to not just your target audience, but the entire world. It allows you to really connect and engage with them!

By using social media marketing, you’re able to connect with your audience on a deeper level, creating loyalty and trust. What’s more? Social media marketing is extremely affordable and can be done by anyone with a computer and an internet connection.

What is brand equity?

By definition, brand equity is the value of a brand, determined by the consumer’s perception of the brand. In other words, it’s how much customers are willing to pay for a product or service because of the positive associations they have with the brand.

There are many factors that go into building brand equity, but social media is one of the most important. Why? Because social media allows you to humanize your brand, connect with customers on a personal level, and create customer loyalty.

How social media can help

So, how exactly does social media marketing help to build brand equity? Let’s take a look at some of the ways social media platforms can help:

Facebook:

Facebook is the perfect platform to humanize your brand. By creating a social media profile, you’re able to show customers that there are real people behind your brand. You can also use Facebook to share your brand’s story, connect with customers on a personal level, and create loyalty by offering exclusive deals and promotions.

Facebook is a great place to share all different types of media including images, videos, and blog posts. In other words, it’s a great way to showcase your brand in a variety of ways and connect with customers on a deeper level.

TikTok:

TikTok is a great platform for building brand awareness. By creating short, engaging videos, you’re able to reach a wide audience and get your brand in front of potential customers. You can also use TikTok to show off your brand’s personality and create a connection with customers.

TikTok isn’t just for the younger generation anymore. Businesses of all sizes are using the platform to reach new audiences and build brand equity. And you can share a wide range of different videos here to promote engagement between your audience and your brand.

Twitter:

Twitter is a great platform for sharing your brand’s story. You can use Twitter to share news, updates, and information about your brand. You can also use Twitter to connect with customers and create loyalty by responding to customer inquiries and offering exclusive deals and promotions.

While limited in characters that you can type into each tweet, Twitter allows you to share more than just your words. You can also share images, videos, and links to your website. This makes Twitter a great platform for driving traffic to your website and increasing brand awareness.

Instagram:

Instagram is the perfect platform for sharing visual content. You can use Instagram to share photos, videos, and infographics about your brand. You can also use Instagram to connect with customers on a personal level and create loyalty by offering exclusive deals and promotions.

This is a great corner of the internet for artists especially. Instagram is perfect for sharing mixed media, photography, and videos. The audience on Instagram is a mixed bag of all demographics, so you’re sure to find your target audience there.

Pinterest:

Pinterest is a great platform for sharing visual content. You can use Pinterest to share photos, videos, and infographics about your brand. You can also use Pinterest to connect with customers and create loyalty by offering exclusive deals and promotions.

Pinterest is a great place for bloggers to share bits and pieces of their work. It’s generally inhabited by people who are looking for creative inspiration. Since Pinterest redirects all pins to other sites, Pinterest is perfect for sharing mixed photography that will draw your audience into interacting with the rest of your online platforms.

LinkedIn:

LinkedIn is a great platform for connecting with other businesses as well as individuals. You can use LinkedIn to connect with customers, create loyalty by offering exclusive deals and promotions, and find new business opportunities.

This social media platform is perfect if you’re looking for B2B (business to business) audience. This is a great platform to share your brand’s story as well as share content that will help other businesses succeed.

YouTube:

YouTube is the perfect platform for sharing video content. You can use YouTube to share how-to videos, product demonstrations, testimonials, and more. You can also use YouTube to connect with customers and create loyalty by offering exclusive deals and promotions.

YouTube is perfect for giving your audience a behind-the-scenes look at your brand. You can also use YouTube to show off your brand’s personality and create a connection with customers.

Who can help me?

We get it, social media can be a difficult job to maintain and figure out how to use successfully. But social media is a necessary evil in the business world, so you don’t have any choice but to use it.

That’s where we come in! C&I Studios has in-house social media experts that can help you to navigate the social media landscape. Talk to us to find out more about how we can help you to build brand equity through social media marketing.

We offer many different services to help you navigate social media marketing- meaning we don’t just take over your social media presence for you. In fact, we can help you as much or as little as you need us to.

C&I Studios offers equipment and studio rentals so that you have access to the right tools to create amazing content from brand sizzles to product photography.

If you need a crew to work the equipment, we can do that, too! We have crews that are well-versed in operating professional film and photography equipment. Read more about why hiring a professional camera crew is a solid investment here.

Our social media team can help you to create a social media strategy that will help you to reach your brand equity goals as well as help you maintain and grow your online presence.

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