Video content added to your marketing strategy will help improve your business, especially conversion rates. But how can you keep posting consistent content that you know people will love to watch? Add Episodic Content into your marketing strategy!
As a marketing strategy, episodic content can be incredibly successful in drawing an audience in and keeping them engaged with your brand. This type of content is particularly well-suited to video marketing, as it allows you to tell a story over a series of episodes. Each of which builds on the last.
Episodic content can be posted anywhere that you can post videos. This includes social media platforms like YouTube, Facebook, Tiktok, and Instagram, as well as your company website. The key to planning successful episodic content is to ensure that each episode is interesting and engaging, while also leaving the audience wanting more.
Episodic content is the perfect way to keep your audience coming back for more, and if done well, can result in some very loyal fans.
But how do you go about planning episodic content?
The first step is to come up with a story that you want to tell. This could be something as simple as following the journey of a product from development to launch, or it could be a more complex tale that spans multiple episodes. Whatever story you choose, make sure it is one that will engage your audience and keep them coming back for more.
Once you have your story, you need to decide on how you are going to tell it. This will involve planning out the individual episodes, as well as the overall arc of the story. Each episode should build on the last. There should be a clear beginning, middle, and end.
Finally, you need to decide how you are going to distribute your episodic content. This will likely be through a combination of social media and your website or blog. Make sure each episode is easy to share, and that you are promoting each new installment as it is released.
By following these steps, you can create a successful marketing strategy that incorporates episodic content and keeps your audience coming back for more.
Let’s go a little deeper into the idea of episodic content and really hammer out a few key elements that will make your new marketing adventure worthwhile!
What can Episodic Content look like?
Episodic content can take on many different forms, but all will have a few key elements in common.
Firstly, each episode should be released at regular intervals (weekly, fortnightly, monthly, etc.) in order to build up a sense of anticipation and excitement in your audience. People love being able to know when new content, especially anticipated content, is going to drop.
Secondly, each episode should be self-contained, with a beginning, middle, and end; but also tie into the overall story arc of the series as a whole. It needs to be an entire story, just like a TV series, so that people aren’t left completely unsatisfied with the content.
Finally, each episode should leave your audience wanting more so that they keep coming back.
Why is Episodic Content so successful?
There are several reasons why episodic content is such an effective marketing strategy.
Firstly, it allows you to build up a relationship with your audience over time, as they get to know your brand and its voice through the regular release of new content. As long as you keep your content consistent but informative and engaging, they’ll want to tune in!
Secondly, it gives you the opportunity to experiment with different marketing techniques and strategies within each episode, to see what works best with your target audience. Don’t be afraid to experiment when you have a new idea!
Thirdly, it’s engaging! If you have a series that people are interested in and they see that you keep posting similar content, they’re likely to subscribe in order to be alerted when you post your next episode! If you’ve ever sought out YouTube series’ or found yourself going to a TikToker’s profile to see what else they’ve posted. That episodic content was keeping you engaged because you found your self soliciting more of the same content. If you’re posting on video social media platforms your episodic content will bring in more subscribers and more viewers all around, which leads to more sales.
And finally, episodic content is highly shareable, meaning that your audience can help to spread the word about your brand to their friends and followers. On video social media platforms all it takes is the click of a button to share the content with friends. On sites like TikTok, you can even engage in episodic content with duets and stitches, creating a new video that can be shared with other creators’ subscribers!
How can you incorporate Episodic Content into your marketing strategy?
If you’re thinking of using episodic content as part of your marketing strategy, there are a few things you need to keep in mind.
Firstly, you need to have a clear idea of what story you want to tell, and how you want to tell it. Do you want to release regular video episodes? Or perhaps a podcast series? Once you know what form your content will take, you can start to plan out each episode.
Secondly, you need to make sure that each episode is high quality and engaging so that people will want to keep coming back for more. This means having strong production values and also making sure that your content is well-written.
Finally, you need to promote each episode as it’s released in order to reach as many people as possible. This means using social media, email marketing, and any other marketing channels you have at your disposal.
How can you plan Episodic Content for your brand?
You need to decide on the overall story arc for your series, and what each episode will be about. Is it a skit series about your industry? Is it a “day in the life” series that gives insight into your company culture? Once you know what you want to achieve with your content, you can start planning each episode.
Secondly, you need to establish a regular release schedule for your episodes, so that your audience knows when to expect new content. Posting all willy-nilly won’t make sure that your followers are tuning in at the right times. If you make sure you’re posting on a regular schedule, at similar times of day, you can ensure that they’ll be ready when you post!
Finally, you need to promote each episode heavily, through social media, email marketing. Remind people before you post on social media that you have a new episode coming out! They’ll remember to tune in!
How can I create Episodic Content?
If you’re not sure where to start, don’t worry – there are plenty of ways to create episodic content for your brand.
You can easily get your hands on equipment to create your own content. If you have the workforce, the creativity, and time to do it. It can be a lot of fun, a great learning experience, and bring out a whole new side of your employees. Allowing your company to be creative and have some fun with the content can really show off your company’s culture to potential customers.
If you don’t have the time or workforce to create your own episodic content, you could always outsource it to a production company. This can be a great way to ensure that your content is high quality and engaging, as well as it frees up your time to focus on other aspects of your business.
If you do take this route and hire a video production company to help you plan and produce your episodes, consider C&I Studios.
C&I Studios is one of those production companies that do it all. We take pride in employing some of the best filmmakers in the industry that specialize in many different areas, including post-production edits that really bring your content up in quality!
Take a look at our portfolio, but you should also know that we love to create new ideas and concepts. So if you have an idea of what you want to create but don’t see something similar there, know that we’re still available and ready to work with you!
No matter what approach you take, if you keep these tips in mind, you’ll be well on your way to creating episodic content that will help your business succeed!
By following these tips, you can ensure that your episodic content is highly successful, and helps to take your brand to the next level. Contact C&I Studios today to get started! We can’t wait to help you create an amazing series of content that will bring your business success!